Copywriter, 1759

• Develop and maintain the highest editorial standard for all copy and ensure that it conforms to the evolving brand voice while engaging our target consumer.
• Work directly with the Creative Director to effectively communicate our brand voice and tone consistently across a variety of consumer-facing channels aligning with brand positioning and strategy.
• Lead copy creation for email, web and product copy while crafting overarching stories, themes, and campaigns.
• Translate strategic marketing initiatives into informative and compelling copy solutions.
• Work closely with graphic and digital designers in writing all headlines, and taglines for marketing communications.
• As needed, assist in developing copy for all social media platforms.
• Develop and maintain the copy style guide for new hires and future partnerships.
• Strategic A/B testing of copy/subject line testing for email.
• Collaborate closely with Marketing, Product, Brand Creative, and eCommerce teams to develop and communicate brand positioning, seasonal narratives, and product stories.
• Be a product expert to help consumers understand the “why” behind our brand, products, benefits, and technologies.
• Work with cross-functional partners to understand seasonal product lines and emerging technologies.
• Consult with the Creative Director, designers, production, and marketing personnel as necessary to achieve both long-term and short-term brand/marketing objectives.
• Ability to effectively present one’s own ideas and rationale for writing, concepts, creative in an effective and persuasive manner, both internally, and externally.
• Help differentiate our products through effective but engaging product-driven storytelling.
• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.
• Comfortably vary voice, style, and other characteristics demanded by company, or target audience at hand.
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging.
• Interpret creative briefs to develop and produce creative concepts through execution.
• Stay on top of trends through business/industry monitoring and outside resources.
• Ensure written materials are clear, concise, and persuasive to help bring the program strategy to life.
• Revise copy based on feedback/direction.
• Proofread written work and online content.
• Manage time and establish priorities while maintaining flexibility to respond to changing demands.
• Help communicate creative ideas in presentations.
• Bachelor’s degree in English, journalism or another related major

• You have 5+ years experience in agency/in-house concepting or content creation role, preferably in the design or lifestyle space under a global brand.
• You’re an excellent writer with top-notch storytelling skills.
• Solid understanding of digital experiences and how to write for each channel (i.e., email, site, social media, paid media, wholesale, etc.).
• You have experience writing high level campaign storytelling/rationale/manifestos.
• Experience with ticketing, project, and collaboration tools such as Jira.
• You keep tabs on today’s zeitgeist and have a feel for what’s trending in lifestyle, pop culture and footwear.
• You’re a left- and right-brainer, who thinks creatively yet has a keen attention to detail, especially when it comes to grammar, voice and project management.
• Proficient with Word, Power Point, Excel—Adobe Creative Suite
• If you have experience in SEO and analytics programs, that’s a plus.
• Experience initiating projects and managing them from A-Z.
• You can write high-quality, grammatically flawless copy quickly.
• You’re able to take technical product concepts, terms, and facts and turn them into creative, compelling relatable content.
• You’re comfortable working under tight deadlines and in a fast-paced environment.
• A portfolio that showcases a strong grasp of brand voice/tone across a variety of channels and audience types.
• Passion for footwear and fashion—in all forms.
• A desire to learn, grow, and be a part of something bigger (like a small-but-mighty design team).
• Extreme attention to detail and a “less is more” approach to copywriting.
• You’re a pro in content strategy. You feel confident flexing your words to drive business objectives and compel users to action. You are a whiz at using words to take a complex story and make it easy, approachable, and fun.
• Up-to-date experience with international web protocols and compliance standards.
• Must be a proactive problem solver and apply an experimentation mindset to innovate on compelling writing to drive user behavior and conversion.
• Comfortable presenting ideas clearly to large teams.
• The talent to tell a story in 6 words or less.

• $35-40/hr.

Cypress HCM