Manager, Marketing Operations & Insights
Qualtrics
- Provo, UT
- Permanent
- Full-time
- Manage and mentor a diverse team of marketing analytics and operations professionals spread across global locations, managing their performance, development, and productivity.
- Use advanced analytics to provide actionable insights that support the day-to-day and strategic decisions of our field marketing, demand generation, and SDR teams. Provide additional insight as to how marketing can support Sales, Customer Success and Partner.
- Champion data-driven decision-making processes and tailor marketing strategies to cater to different markets and customer segments on a global basis
- Create and manage a unified view of all marketing data sources, providing insights and recommendations to optimize the customer journey and enhance lead generation and nurturing.
- Collaborate with cross-functional teams to ensure all marketing campaigns are informed by solid analytics and tailored to drive demand and support the sales pipeline.
- Stay updated with the latest in marketing technology and analytics, incorporating best practices and innovative solutions where appropriate.
- Drive continual optimization of the marketing automation processes and workflows to improve team efficiency and marketing outcomes.
- 10+ years of marketing experience with at least 5-7 years in a leadership role managing marketing analytics in a B2B SaaS environment.
- 3+ years of People Management experience, managing remote and culturally diverse teams with proven leadership and team-building capabilities.
- Expert knowledge analytics tools such as SQL and Tableau, with an ability to integrate systems and interpret complex data sets.
- Strong familiarity with B2B marketing technology a must-have, including platforms such as Marketo, LeanData, HighTouch, 6sense, Bizzabo, and more.
- A track record of leveraging insights to drive marketing strategy for field marketing, digital marketing, and SDR channels.
- Exceptional communication skills and the ability to present data-driven narratives to stakeholders at all levels.
- Strong project management acumen and the capacity to balance strategic long-term goals with immediate marketing needs.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field; Master’s degree or MBA strongly preferred.
- Your day will consist of overseeing the integration and functionality of marketing systems, ensuring that every prospect and customer touchpoint is tracked and utilized to its full advantage.
- You will routinely align with field marketing, demand generation, and SDR managers to optimize tactics based on data-driven insights. Work closely with your team to distill complex analytics into clear strategies for better-targeted campaigns.
- You'll brainstorm with your global team to bridge data gaps, increasing automation and personalization. The insights you generate will be crucial in making executive decisions, translating directly into initiatives that enhance our customer's journey through expertly-crafted, tailored experiences.
- Workspaces: We have quiet spaces to take a call or for deep thinking, and other spaces dedicated to collaboration.
- Wellness Reimbursement: This can be put toward wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and more.
- Q Mentor Program: Looking to grow in your career? Get matched with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
- $1800 Experience bonus to be used for an “Experience” of your choosing