Marketing Analytics Manager

Reser's Fine Foods

  • Beaverton, OR
  • Permanent
  • Full-time
  • 1 month ago
Description :Benefits and CultureWe offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future. Reser’s offers choices whenever possible, because we recognize the diverse and ever-changing needs of our employees. Full-time employee benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company paid holidays and a variety of voluntary benefit options.We strive to be Employer of Choice. As one of our five cornerstones, this means that we go all-out to create an environment that shows we are committed to investing in employee growth and creating a culture of belonging where employees what to build a lasting career.Visit our website to learn more about our competitive benefit programs – https://resers.com/careers/#benefitsJob Summary:The Manager, Category & Customer Insights is responsible for creating reports and other analytical tools to translate category, brand, and retailer-based insights into actionable and measurable short- and long-term strategies and plans for growth across the Reser’s brand portfolio.Essential Position Functions:
  • Works in partnership with peers in the marketing team to support execution of strategic growth plans.
  • Expert in syndicated research and analytical tools (e.g., Circana/IRI, ACNielsen, 84.51/Kroger) used to analyze and report on category performance, shopper behavior, market trends, and competitive activities, to identify key insights that inform marketing and sales strategies.
  • Develops reports and frameworks to collect, analyze, and present internal and external data for review and distribution.
  • Aligns with Brand and Sales teams to assess performance of brand and customer marketing campaigns, including but not limited to, promotion strategies, at-shelf merchandising tactics, and key trade initiatives.
  • Collaborates across departments to provide critical analyses, reporting or special project work.
  • Proactively reviews and reports on competitive channel activity for key brands, customers, and geographies.
  • Works with Sales teams for preparation of key customer appointments, as needed.
  • Leads category and sales channel research and custom database management.
  • Other duties as assigned.
Education and Experience:
  • Bachelor’s degree in business administration, Marketing or a related field and 7+ years’ experience in marketing, category management, and consumer insights
  • Experience requirement may be reduced to 5+ years with an MBA.
Knowledge, Skills and Abilities:
  • Expert in syndicated marketing analytics tools and software platforms for consumer-packaged goods
  • Proficient in data-driven decision-making and problem-solving skills.
  • Strong understanding of consumer behavior, retail trends, and customer insights.
  • Ability to convey stories using charts and graphs.
  • Excellent project management and organizational skills, with ability to manage multiple projects simultaneously.
  • Strong communication and presentation skills.
  • Strong PC skills, with expertise in Microsoft Office Suite.
  • Team player with the ability to collaborate cross-functionally.
  • Results- and detail-oriented, curious, and driven to excellence.
Physical Demands and Working Conditions:
  • Work is primarily performed in an office environment with periods of sitting at a desk working on a computer.
  • May spend up to 10% of time on travel.
Exempt only: This position is eligible for a bonus based on company goals/performance.

Reser's Fine Foods