Senior ABM Manager

Later

  • Boston, MA
  • $135,000-150,000 per year
  • Permanent
  • Full-time
  • 1 day ago
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of , the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.Later is founded on two success stories that began in 2014: Mavrck, the industry-leading (now Later Influence™), and Later, the best (now Later Social™) and first-to-market , Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.About this position:We're seeking a high-energy, results-oriented Senior Account-Based Marketing (ABM) Manager to drive revenue growth through strategic ABM programs targeting upper mid-market and enterprise accounts. You'll own the design and execution of multi-channel campaigns that generate awareness, influence pipeline, and accelerate deal velocity. This role is highly cross-functional, partnering closely with Demand Generation, Sales, and Revenue Operations to deliver full-funnel impact.If you thrive in fast-paced environments, love turning data into strategy, and can orchestrate campaigns across multiple touchpoints, this is a career-defining opportunity to shape Later's enterprise growth.What you'll be doing:Strategy
  • Develop and execute Later's ABM strategy for 1:1, 1:few, and 1:many programs across priority accounts.
  • Align closely with Sales and Demand Gen leadership on ICP, account prioritization, and coverage strategy.
  • Define and track ABM success metrics, ensuring programs directly influence pipeline and revenue.
Technical/ Execution
  • Launch integrated, multi-channel campaigns (email, paid media, direct mail, webinars, events).
  • Build tailored content experiences by buyer role and vertical (e.g., CPG, beauty, retail, QSR).
  • Leverage platforms like HockeyStack, Salesforce, and various ad platforms to orchestrate and measure campaigns.
  • Continuously optimize campaigns using engagement signals, pipeline progression, and ROI reporting.
  • Lead webinars and partner marketing initiatives as part of ABM execution.
Team / Collaboration
  • Partner cross-functionally with Design, Web, Creative, and Brand teams to develop campaign assets.
  • Collaborate with Revenue Operations and Data teams to ensure accurate targeting, tracking, and attribution.
  • Act as the day-to-day ABM partner to Sales leaders, SDRs, and BDRs-keeping campaigns aligned and on track.
  • Report weekly to the Director of ABM & GTM and VP of Demand Generation with insights, blockers, and next steps.
Leadership
  • Operate as the lead for Later's ABM function, setting a high standard for execution and collaboration.
  • Champion Later's core values and act as a primary driver of our success in enterprise growth.
Research/Best Practices
  • Conduct competitor and industry research to ensure ABM programs remain innovative and industry-leading.
  • Stay on top of emerging ABM technologies, channels, and best practices.
  • Share insights and evangelize ABM across marketing and sales teams.
What success looks like:
  • Within 90 days: ABM campaigns are launched for at least 2 priority enterprise segments, with clear reporting dashboards in place.
  • Within 6 months: ABM programs are consistently influencing pipeline, with measurable contributions to opportunity creation and deal velocity.
  • Within 12 months: ABM is a fully embedded growth engine-trusted by Sales, influencing a significant percentage of closed-won deals, and seen as a best-practice function across Later.
  • Stakeholders (Sales, Demand Gen, RevOps) cite your team as a reliable and strategic partner in accelerating revenue.
  • You are recognized internally as the go-to expert for ABM strategy and execution, helping scale Later's enterprise business.
What you bring:
  • Bachelor's degree in Marketing, Business, or related field (preferred).
  • 7+ years in B2B marketing, including 3-5+ years in ABM-specific roles.
  • Demonstrated impact on pipeline growth and deal velocity via ABM initiatives.
  • Expertise with ABM and sales orchestration platforms (e.g., ZoomInfo, 6sense, Demandbase, HockeyStack, LinkedIn Ads, Salesforce).
  • Proven success designing and executing full-funnel integrated campaigns.
  • Strong collaboration skills; able to align cross-functional teams around ABM priorities.
  • Deep care for user experience, with a high bar for creative and campaign quality.
  • Ability to thrive in a fast-paced, growth-oriented environment.
  • Experience in influencer marketing, SaaS, or MarTech.
  • Knowledge of enterprise buying committees and complex deal cycles.
  • Familiarity with verticals such as CPG, retail, fashion, and food & beverage.
  • Experience with analytics/visualization tools (Mode, Looker).
  • Proficiency with CRM/automation tools (Salesforce, Marketo, Klaviyo).
  • Experience with CMS tools (Contentful, WordPress).
How you work:
  • Driven by Impact: You deliver results that matter-prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
  • Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
  • Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast-challenging the status quo with a mindset of improvement.
  • Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive-removing roadblocks, sharing insights, and keeping morale high.
  • Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
  • Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Our approach to compensation:We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.Salary Range:$135,000 - $150,000*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.#LI-HybridWhere we work:We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.Diversity, inclusion, and accessibility:At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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