Associate Director, Regional Brand Marketing Liaison, Nephrology Marketing (Hybrid)

Otsuka

  • Princeton, NJ
  • Permanent
  • Full-time
  • 1 month ago
Description:Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: “Otsuka-people creating new products for better health worldwide.” Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.The Associate Director, Regional Brand Marketing Liaison, Nephrology Marketing will be the national brand strategic driver and advisor to the Nephrology regions in Otsuka's new ecosystem model! You will determine strategic regional synergies to national strategy working closely with the Senior Business Director, the VP's Sales and Marketing Operations Lead and cross functional teams to assess, derive and verify local insights and their execution to ensure alignment with national strategy, specifically:Communicate, translate, and inculcate brand national strategy and insights at the local levelDevelop local insights and opportunities to inform local tactical implementation of the national strategy and identify applicability of insights/strategies more broadly to influence overall national strategyCore responsibility is leading the strategic alignment of national and regional strategy as transmitted through regional tactical development and leading to a successful brand growth together with SBDs and brand. You will work independently and cross functionally internally and with agencies to drive alignment with brand imperatives. You will partner with the sales, market research, IT, marketing operations, medical, legal and regulatory teams to ensure regions have the capacity to customize materials in a limited fashion.Brand marketer will align tactical customization in consultation with SBD, CSAD, Professional Lead, Consumer Lead, Data Analytics and Insights. Brand marketer will consult with regional functionaries to provide insight, expertise, and judgment on alignment of tactical customization.You will collaborate with regions on implementation of brand strategy and tactical execution and will partner with the regions for the development and delivery of key brand digital and print deliverables to support regional market tactical customization.You will also collaborate with the professional, peer-to-peer and consumers functions to ensure seamless alignment and integration of local market tactic customization including but not limited to Omnichannel deployment. You will be an expert on clinical trial data, the nephrology marketplace, brand strategic and tactical execution, and awareness of both HCP and consumer initiatives. You will also bring market expertise and generate ideas and strategies as result of internal (cross-functional interactions) and external interactions KOL interactions, sales visits, etc. You will report to the to the Sr. Director, Brand Lead marketing.This position is based in Princeton, New Jersey. Otsuka maintains a hybrid work policy and travel is expected up to 50% of the time based on business needs.Job DescriptionResponsible for working to bring the brand strategic vision to life for the regions 60%Collaborates and shares insight with leadership including sales and marketing, channel strategy, learning and development, trade, etc. 20%Ensures all marketing activities under direction meet all state, federal, industry and corporate compliance standards with PRC process for submissions of material in concert with their creative agencies and region partners 20%Minimum Qualifications:BA/BS and 3-5 years of professional healthcare marketing experience (client or agency) or related experienceExperience with external partners such as KOLs and advocacy groupsExperience with MLR/Regulatory review process and FDA guidelines on promotional materialsPreferred Knowledge, Skills, and Abilities:Experience in nephrology market and/or orphan rare-disease marketingExperience working on a product/s with a specialty pharmacy distributionDemonstrated history of driving results over timeStrong teamwork, collaboration and communication skills across sales organization along with team members and external suppliers/stakeholders up, down, and across the chain of commandMarket research, sales, and/or sales training experienceWorking knowledge of various data streams and applicability to the businessMBA and/or advanced degree in marketingOmnichannel marketing experienceExperience with new market entrant planning and execution of planAbility to manage and execute within budgetAbility to manage external agencies and vendorsOur Benefits:Comprehensive medical, dental, vision and prescription drug coverageCompany provided Basic Life, AD&D, Short-term and Long-term Disability insuranceTuition reimbursement401(k) matchPTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefitsCompetencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.Come discover more about Otsuka and our benefit offerings; .Disclaimer:This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting .Statement Regarding Job Recruiting Fraud ScamsAt Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website .Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka’s call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: , or your local authorities.Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and ODH, Inc. (“Otsuka”) does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place for the position will be considered Otsuka’s sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Otsuka