
Salesforce CDP Solution Architect
- Irving, TX
- Permanent
- Full-time
- Lead to design, implement and configure CDP components, including data ingestion, data integration, data transformation, and data activation.
- Drive to integrate CDP with other systems and platforms, such as CRM, marketing automation, and analytics tools.
- Enable one to one personalization emails using Salesforce Marketing Cloud
- Cross-channel customer engagement strategy, design and development to include the creation of omni-channel digital experiences across web, mobile, social, physical, AR/VR, voice, gesture, IoT, and video
- Developing technical solutions within personalization utilizing skills such as. SQL, HTML, CSS, Javascript and Ampscript.
- Lead consultative engagements with clients across all industries on business goals and challenges.
- Confidently leads projects with multiple clients at the same time
- Architect a detailed solution tailored to customers' goals, considering their current and future-state environment.
- Effectively communicate and present the design, positive impacts, and limitations of proposed solutions to customers.
- Approach each customer as unique, ensuring that their environment, skill set, internal processes, and business structure are accounted for in overall designs.
- Build and fully test the solutions as designed, working with customers to iterate through modifications and revisions.
- Document design and/or maintenance processes as necessary.
- Provide in-depth training as appropriate to ensure customers are self-sustaining.
- Collaborate with other team members to validate solutions, solve technical challenges, and share knowledge.
- Average of 10% travel, up to 25%, to client locations throughout the U.S.
- Perform other duties required and assigned
- SKILLS & EXPERIENCE
- 10+ years of experience in Salesforce Marketing Cloud Architecture, Design and Development.
- Must have experience working with Interaction Studio and use of Einstein for Recommendations & Decisions (Next Best Actions)
- Proficient in leveraging various studios & builders in SFMC platform for running B2B/ B2C marketing campaigns. Studios - Email, Social, Web, Mobile etc. Builders - Journey, Contact, Audience, Content, Analytics etc.
- Experience working on large scale B2B/ B2C Salesforce Marketing Cloud (SFMC) implementations.
- Good knowledge of SQL, SOQL, Web development (HTML, JS & CSS) & Amp scripting
- Flexible work
- Healthcare including dental, vision, mental health, and well-being programs
- Financial well-being programs such as 401(k) and Employee Share Ownership Plan
- Paid time off and paid holidays
- Paid parental leave
- Family building benefits like adoption assistance, surrogacy, and cryopreservation
- Social well-being benefits like subsidized back-up child/elder care and tutoring
- Mentoring, coaching and learning programs
- Employee Resource Groups
- Disaster Relief