Social Media Manager

EBSCO

  • Birmingham, AL
  • Permanent
  • Full-time
  • 13 days ago
Headquartered in Birmingham, Alabama, Moultrie ( ) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries ( ), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.
We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team.Job SummaryAs Social Media Manager, you'll be the digital voice of Moultrie-telling our story, driving engagement, and building community across various social platforms. This role is both creative and strategic: you'll shape content calendars, launch campaigns, analyze performance, and work directly with creators, ambassadors, and partners to keep Moultrie at the forefront of the outdoor conversation.Job Responsibilities
  • Serve as the voice of Moultrie across all social platforms, connecting with customers and fans daily.
  • Develop and manage a multi-platform content calendar and social strategy.
  • Own engagement strategy-responding to comments and messages, fostering community, and ensuring a consistent brand voice.
  • Plan and execute campaigns around product launches, promotions, and in-season initiatives.
  • Identify and test emerging trends in the social space, experimenting with new content formats.
  • Collaborate with content creators and brand partners; spend time in the field capturing authentic stories.
  • Track, analyze, and report on social performance metrics (reach, engagement, comments, etc.), using insights to refine strategies.
  • Build and manage brand collaborations that align with Moultrie's ethos.
Job Requirements
  • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
  • 3-5 years of professional social media management experience, preferably in outdoor or sporting goods.
  • Expertise in social analytics and platform tools (e.g., Meta Business Suite, TikTok for Business).
  • Strong copywriting skills with an adaptable voice and sharp storytelling ability.
  • Proven experience creating engaging social content (photo, video, or graphics).
  • Passion for hunting and the outdoors.
  • Highly collaborative, detail-oriented, and responsive, with excellent project management skills.
Essential Job FunctionWe are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

EBSCO