Director of Social Commerce
(Re)vive
- Los Angeles, CA
- $130,000-150,000 per year
- Permanent
- Full-time
- Own end-to-end live selling strategy and execution across multiple live streaming platforms.
- Scale show volume and performance: grow from current cadence to a robust weekly schedule that delivers against GMV and ASP goals.
- Define curation strategy for show inventory, owning the selection and allocation of goods.
- Build and execute audience engagement playbooks—leveraging promotional tactics, platform algorithms, and community-building strategies.
- Source, hire, and coach streamers and operators, ensuring talent is aligned to brand tone and trained for high-conversion shows.
- Oversee live show execution hands-on: from prep to post-show fulfillment, including set design and bid management.
- Create and optimize SOPs for scaling show operations and implement process improvements for consistency and efficiency.
- Own the launch and growth of Revive’s social presence across multiple channels.
- Build and lead the social media function, including strategy, content calendar, and engagement plans.
- Develop high-converting, brand-aligned content that drives traffic to live shows and D2C channels.
- Identify and activate influencer partnerships to expand reach and brand authority.
- Implement audience growth strategies, leveraging trends, paid media, and organic engagement tactics.
- Track and report KPIs across GMV, STR, ASP, CAC, follower growth, and engagement.
- Build dashboards and frameworks to analyze live show and social content performance.
- Present strategic recommendations to leadership to optimize channel mix and accelerate growth.
- Hands-on Builder + Strategic Leader: Ready to launch and scale from zero, doing the work while building the team.
- Live Selling Expert: Deep experience running high-performing live commerce programs (Whatnot, TikTok, or equivalent).
- Social Growth Pro: Proven success launching or scaling a brand’s social presence from the ground up.
- Operator + Visionary: You think in processes but act with creativity—balancing speed, quality, and results.
- Data-Driven Storyteller: You use insights to craft compelling strategies and execute with precision.
- 5-7 years in social commerce, with at least 3 years managing teams.
- Demonstrated success in building social media presence and growing engaged communities.
- Track record of scaling live selling into a major revenue channel.
- Ability to hire, manage, and mentor talent across social, content, and live streaming.
- Strong understanding of fashion or adjacent lifestyle categories is required.
- Strong leadership and team management skills
- 10% - 15% Travel Time
- Medical, Dental, Vision, 401k
- Unlimited Paid time off
- Paid Company holidays