VP, Growth Marketing
Mack Weldon
- New York City, NY
- Permanent
- Full-time
- Set departmental strategy and go-to-market plans.
- Own and manage budget, forecasting, and delivery of monthly goals including spend, CPA, ROAS, Retention and LTV in partnership with the Finance team.
- Drive optimization of current channels (Meta, Google, TikTok, Direct Mail, Affiliates, Email, SMS) and growth into new frontiers (TV/OTT, OOH, etc.) to acquire new customers and engage the existing base.
- Optimize lifecycle marketing programs to maximize customer engagement and LTV, injecting new tactics to owned channels like Email & SMS to reinvigorate the base.
- Oversee suite of growth tools to enhance performance (attribution solutions, AI tools, etc).
- Establish reporting benchmarks for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
- Manage, develop and grow an internal team of four and oversee external agency and platform relationships across digital channels.
- Partner with cross-functional leaders (ecommerce, brand, creative, data) to develop ads, landing pages, emails, and reporting needed to maximize campaign performance.
- Attend conferences and key industry events to provide thought leadership, garner learnings, and best practices.
- Interface with Mack Weldon board as key leadership stakeholder for growth marketing.
- 10+ years of experience in eCommerce, with a deep focus on performance-based growth marketing.
- Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix including online (search, display, paid social, content, streaming) and offline (OOH, direct mail, linear video).
- Combination of strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into best-in-class marketing strategies.
- Highly organized self-starter with a bias towards action.
- Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand.
- Strong track record of collaboration with cross functional teams.
- Experience growing, managing, leading, and developing best-in-class teams.
- Experience with retail and in growth-stage companies is highly preferred.
- We search for the smarter way. Everything we do, from products to experiences to processes, is built with research, ingenuity, and quality. We embrace efficiency in all of its forms - but especially in how we work together as a team, the less bureaucracy the better.
- We invite generously because more perspectives make us better. We think diversity of thoughts and experiences is a strength. We check our egos at the door, actively solicit other's perspectives, and always assume the best intentions. We build relationships that last.
- We believe that real confidence comes from knowing, not showing. We operate with a steady conviction and are built for the long haul, not to chase the latest fads. That doesn't mean we can't be assertive, expressive or take risks. But we do so with an informed approach knowing we have the substance to back it up.
- We support the good ones and believe they can finish first. We believe that being good is the most sustainable strategy for success. We work with ethical and humane partners and always strive to do what is right, even if it is at a cost. We act with integrity, own our mistakes, and put in the effort to do our best.
- Full insurance benefits
- Open vacation policy
- Hybrid office model (in office M/T/Th)
- Great location in the heart of Nomad district
- Office snacks and drinks
- Thursday happy hours
- Free Mack Weldon gear
- Salary range of $210,000 - $240,000 *This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other MW employees.