Director of Marketing
- Seattle, WA
- $150,000-180,000 per year
- Permanent
- Full-time
- Project Delivery Timeliness: ≥ 95% of marketing projects are completed on time and within scope each quarter, as tracked in project management systems.
- Marketing-Qualified Lead (MQL) Growth: 20% YoY increase in investor and facility-related MQLs generated through targeted campaigns and brand initiatives.
- Content Accuracy & Brand Consistency: Less than 3% error or revision rate in published content and materials after QA review.
- Team Productivity & Engagement: Maintain a team pulse score of ≥ 80% and achieve 90% on-time performance reviews and metric scorecard updates.
- Launch a Unified Marketing Strategy: Develop and roll out a strategic marketing plan for each brand within the first 90 days, aligning with business unit goals.
- Website Performance: Optimize and manage 3 brand websites, achieving a 30% increase in site engagement (click-throughs, session time, form fills) within 12 months.
- Brand Asset Production: Deliver at least 10 high-impact brand assets monthly (OMs, presentations, videos, etc.) that meet brand standards and business goals.
- Offshore Team Management: Implement weekly team check-ins, project tracking, and QA workflows resulting in 15% improved turnaround time on asset delivery.
- Local Marketing Optimization: Execute localized marketing campaigns that improve foot traffic or conversion at priority FreeUp locations, with at least 3 test-and-learn campaigns launched in 6 months.
- Cross Departmental Alignment: Establish quarterly strategy meetings with leaders from Construction, Investor Relations, and Operations to ensure marketing efforts directly support evolving business goals of each brand.
- Strategic Thinking + Executional Agility - Can zoom out to set vision across brands and zoom in to optimize a marketing plan at a single storage facility or target investor.
- Project Management Mastery - Certified or equivalent practical expertise in managing multiple projects with dependencies, milestones, and cross-functional coordination. Can utilize project management systems and tools to keep a team organized and accountable.
- Salesforce CRM & Marketing Integration - Strong experience implementing and optimizing marketing processes and reporting via Salesforce.
- Team Leadership & Development - Ability to coach, mentor, and hold direct reports accountable, especially in offshore and hybrid team structures.
- Content & Quality Control - Experience in overseeing content accuracy, brand cohesion, and ensuring quality through scalable systems.
- Full-Stack Marketing Skills - Competence in creative direction (design, video), digital (SEO/SEM, social), web development and presentation or investment materials.
- Resilience & Horsepower - Demonstrated ability to own outcomes, navigate ambiguity, and produce high-quality work in a performance-based culture.
- Travel to Manila, PH and management of a remote team
- 12+ years of marketing experience
- Bachelor’s degree in Business Development, Marketing, Business Management or related
- Project Management Certification
- Experience with Salesforce CRM
- Local Marketing across multiple brands
- Competitive Full Time Base Salary: $150k – $180K annually.
- Comprehensive benefits including 401k with company matching.
- Access to company profit sharing.
- Access to company carried interest program.
- Wellness benefits include company paid health, vision, dental, short-term disability, and life insurance.
- In house performance coaching.
- Unlimited PTO.
- Reimbursements for phone, transportation, and entertainment, and more through an innovative cafeteria benefits plan.