
LG Electronics Home Appliance / MS Social & Brand Expert
- Cincinnati, OH
- Permanent
- Full-time
- Store Support (In-Person and Virtual)
- Train, educate, and motivate appropriate store personnel on product features, customer benefits and overall value proposition
- Influence District and Store leaders to support share increase and sell-out strategies within their assigned territory locations
- Execute action plans at territory and store levels with focus on driving increased sales, market share, store mind share and sell-out performance
- Develop and maintain strong relationships with client field leadership and retailer field leadership and associates within assigned territory
- Ensure sales, market and competitive information are recorded and submitted after each retailer visit through The MarketSource Reporting Tool
- Connect with local retail partner stores, field and district management to identify regional training opportunities. Deliver associate training within assigned territory
- Support strategic initiatives and marketing programs
- Meet or exceed brand visual presence objectives by maintaining the physical presentation of display models in assigned retail locations.
- Ensure all signage or point of purchase materials are in place and the product is properly priced
- Driving to retail stores on a daily/weekly basis to ensure that areas are properly displayed, maintained and merchandised, and are neat, clean and in working/demo order.
- Respond to retailer issues and concerns in a timely manner
- General
- Consistent follow-up ensuring goals are achieved or actions plans are formulated as opportunities arise
- Collect and communicate market intelligence, best practices, customer feedback and market competition in assigned geography and vertical
- Provide internal and external customers with exceptional service
- Understand unique characteristics of assigned industry and competitive challenges
- Must Obtain and Maintain highest level of LG Training Certification
- Bachelor's Degree in Business or Marketing and/or 4+ years in retail sales or retail sales management experience required
- 3+ Years retail home appliance, home electronics, or home technology experience mandatory
- Demonstrated track record of territory account sales
- Excellent presentation and communication skills
- Conduct “demonstrateable” skills for on camera education and selling of products to Retail Associates or End-Users directly
- Be able to quickly communicate benefits / LG story
- Good financial analysis/analytical skills
- Strong relationship building skills and flexible style
- Proactive, high energy, self-motivated, an entrepreneurial “can do” attitude
- Demonstrated successful history of influencing without authority
- Must be able to work independently with minimal supervision
- Must be able to multi-task and respond to a variety of situations
- Strong organizational skills
- Demonstrated creative problem solving abilities
- Comfortable/ Experience in running video chat equipment
- Need adequate space in home to set up Virtual office
- Physical ability to perform tasks that may require prolonged bending, stooping, reaching, twisting, lifting, pushing, pulling, walking, standing and moving items
- Requires the ability to move around the store, assist customers and maneuver merchandise when necessary
- Performs additional duties as assigned
- Ability to lift up to 20 pounds independently
- Ability to travel up to 75% in market with some limited overnight travel and/or airline travel required
- Reliable transportation, auto liability insurance and clean driving record required
- Medical, dental & vision
- 401(k)/Roth
- Insurance (Basic/Supplemental Life & AD&D)
- Short and long-term disability
- Health & Dependent Care Spending Accounts (HSA & DCFSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave)