VP of Marketing & Sales

United Defense Tactical - Corporate

  • Costa Mesa, CA
  • $150,000 per year
  • Permanent
  • Full-time
  • 13 days ago
Benefits:
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Employee discounts
  • Free uniforms
  • Health insurance
  • Opportunity for advancement
  • Paid time off
Are you ready to lead the growth engine of a national tactical training brand?United Defense Technologies (UDT) is building America’s first nationwide, reality-based threat training centers — integrating firearms, self-defense, simulations, and community-driven membership into one powerful experience. There are over 40 UDT locations at various stages of development.We’re now hiring a Vice President of Marketing & Sales to lead, scale, and evolve our multi-location, high-touch membership model across corporate and franchise locations.This is a rare opportunity for a proven leader to join a fast-scaling, founder-led company with a mission to empower everyday Americans to become dynamic-thinking survivors — and to play a key role in shaping UDT’s next stage of growth.What You’ll Do:
  • Lead the Corporate Sales & Marketing Department — overseeing strategy, execution, performance management, and innovation across teams and channels.
  • Inherit and elevate an internal team and train franchisee sales teams to succeed under our leadership framework.
  • Drive B2C membership sales (core) while growing B2B partnerships, referral pipelines, and strategic alliances.
  • Oversee and evolve marketing strategy across digital, local, influencer, referral, community-based, and experiential channels.
  • Refine and optimize sales playbooks, lead follow-up workflows, scripting, upsell/cross-sell strategies, and customer experience funnels.
  • Build systems to maximize retention, referrals, gamification, community building, and member engagement.
  • Report directly to the CEO and collaborate with operations, tech, and franchising teams to scale performance.
Who You Are:
  • A visionary sales & marketing leader with 10+ years of experience leading high-performing teams/ marketing campaigns and building systems that scale.
  • Have deep experience in membership-based businesses — ideally across multi-site membership models that are higher ticket models.
  • Understand lead generation, digital marketing, and local-level growth strategies inside and out.
  • Proven ability to build playbooks, train teams, coach leaders, franchise teams and drive accountability across locations.
  • Passion for peak performance, self-defense and/ or tactical training, and empowering others through physical, mental, and community development.
  • Familiar with CRM platforms (High Ready or similar), sales tracking, retention KPIs, and modern tech tools to run marketing and sales ops.
  • Franchise experience or familiarity is a plus.
Bonus Points If You Have:
  • Experience in firearms, martial arts, fitness, or self-defense industries.
  • Built member-based referral programs, member events or loyalty systems.
  • Scaled multiple locations under a single brand and managed brand consistency with performance autonomy.
Why Join UDT:
  • Be part of a mission-driven company revolutionizing reality-based training and community preparedness.
  • Lead a national growth strategy with real influence and upside — stock options + ownership in results.
  • Work alongside elite instructors, world-class partners, and a rapidly expanding franchise network.
  • Make a real difference by empowering thousands of members to protect themselves and their loved ones with confidence and competence.
Up to $150K (Base + Performance Bonuses + Stock Options) Based on experience

United Defense Tactical - Corporate