Manager, Marketing Planning And Strategy - Retail Marketing
Walmart
- Bentonville, AR
- Permanent
- Full-time
- Thoughtful, integrated strategic planning: short term and long term,
- Defining & articulating unified goals for Marketing strategies that evolve with the changing landscape, and align to company and business objectives, and
- Clearly demonstrating how we deliver for our Customer, Brand and Business - and the levers that drive.
- Developing insights from channel / performance data; diagnose and pin-point actions, and metrics to continue to grow, influence and enhance effectiveness of channel performance
- Reporting and monitoring dashboards across multiple channels and categories; recommend improvements to optimization methodologies based on performance reports.
- Collaborating with digital marketing teams, Marketing leaders and cross-functional teams across the organization to understand digital marketing plans/ programs and performance.
- Supporting annual and monthly forecasting processes including data collection, analysis and model improvement
- Advising on and partnering with various internal teams to improve processes, identify opportunities, and scale best practice and governance and driving continual assessment
- Creating and helping to scale best-in-class efficient workflows, routines, processes and timelines, embedding operational excellence into everything you do
- Demonstrating the ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary
- Assertive, adaptable and demonstrates initiative in a fast-paced environment with competing priorities
- Analytical and process-oriented, comfortable making data-driven decisions
- You use data and insights to make informed and impactful decisions and you have the acumen to translate complex data into actions and improvements
- Understanding activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs.
- Relentlessly contributing to a high-performance culture driving operational excellence for a set of strategic objectives and key results across multiple marketing priorities
- You believe in and prioritize the collective success of the team and are quick to jump in, help, mentor, and coach your fellow team members
- Building strong relationships of trust and collaboration, ensuring the needs of the Marketing team and Marketing's cross-functional partners are met
- Ensuring resolution of critical issues impeding progress and/or limiting the team's ability to streamline, simplify, or work smarter
- Identifying and solving complex problems across varying and multiple workstreams with inter-connected parts
- Focusing on daily progress towards a simpler, more streamlined way of working together
- You have knowledge of the digital media landscape and underlying technologies.
- You have excellent analytical skills. You run towards new technology solutions and are expert at Microsoft Office tools, and familiar with Tableau and Workfront
- You are strategic, with a curious mindset, applying critical thinking to uncover and solve business problems
- You have effective project management skills and ability to multitask under tight deadlines
- You are a strong verbal and written communicator
- You're an innovator, a planner at heart
- You're a master at solving complex challenges
- You're comfortable influencing others, managing stakeholders, getting buy-in from leadership, and holding contributors accountable
- You integrate test-and-learn, agile, and continuous improvement practices into the day-to-day work
- You're energized by removing barriers, finding win-win solutions to challenges and are ready to help build the future of retail
- Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.
experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Marketing or related fieldMasters: Business AdministrationPrimary Location... 702 SW 8TH ST, BENTONVILLE, AR 72716, United States of AmericaAbout WalmartAt Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.Hello, NW ArkansasWith over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum-NWA has something for everyone.ArtCrystal Bridges MuseumCelebrate the American spirit in a setting that unites the beauty of art and the power of nature.CultureWalton Arts CenterArkansas' premiere center for visual arts and entertainment.EducationThe AmazeumAn interactive children's museum that's fun for the whole family.CommuneBotanical Gardens42 acres of premiere public garden space.ExploreDevil's Den State ParkLocated on 2,500 acres, Devil's Den State Park is the perfect place to explore Arkansas' natural beauty.come togetherFayetteville SquareThe best of shopping and restaurants, right in the heart of Fayetteville.All the benefits you need for you and your family
- Multiple health plan options, including vision & dental plans for you & dependents
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Associate discounts in-store and online
- Education assistance for Associate and dependents
- Parental Leave
- Pay during military service
- Paid Time off - to include vacation, sick, parental
- Short-term and long-term disability for when you can't work because of injury, illness, or childbirth