Director, Product Marketing
Blue Yonder
- Dallas, TX
- $137,127-172,873 per year
- Permanent
- Full-time
- Work closely with Product Management to develop a deep understanding of the Luminate Cognitive Platform and Control Tower capabilities as well as new enhancements on the roadmap, mapping these to market/buying requirements
- Manage the NPI calendar and overall timing of releases to meet the needs of internal and external stakeholders
- Develop and execute product go-to-market, from strategy to tactical plan development to content creation, then work in concert with cross-functional teams to ensure successful execution
- In collaboration with Competitive Intelligence, evaluate market opportunities and risks by keeping abreast of competitive, customer and market trends
- Build messaging & positioning that clearly articulates Blue Yonder's differentiation and ability to meet the specialized requirements for Blue Yonder’s ICP
- Build illustrative narratives and visual demonstrations that showcase the value and differentiation of Blue Yonder’s new and existing advanced capabilities.
- Create sales and customer success enablement materials and programs including field communications, customers presentations, and market overview content to support the sale and adoption of the Luminate Cognitive Platform and Control Tower.
- In collaboration with the Sales Enablement team, support the cascade of these programs across all customer-facing teams.
- Bachelor’s Degree required, MBA/master’s strongly preferred
- 10+ years of marketing experience
- 3+ years of SaaS and Enterprise Software Product Marketing or equivalent experience
- Experience of and understanding of supply chain software
- Proven track record planning and executing product launches, go-to-market strategies, leading cross-functional initiatives with product, sales, and customer success, ability to define new market opportunities
- Strong technical knowledge of cloud-based software products and enterprise sales go-to-market strategies
- A proven history of growing revenue through Product and Solution Marketing for both new and mature product lines
- Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences in simple, compelling English
- Situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations
- A track record of success in high-growth, global environments
- Strong internal communicator and collaborator