Sr Manager, Loyalty
Tillamook County Creamery Association
- Portland, OR
- Permanent
- Full-time
- Drive the vision, develop, optimize, and gain alignment for the Tillamook consumer loyalty strategy, delivering on high-level marketing goals and company objectives. Collaborate with channel teams, DTC, partner agencies, and senior marketing leadership in the development of annual loyalty and channel strategies and/or programs supporting consumer retention, building consumer trust, recommend and repeat rate. Serve as the product owner for loyalty programs. Develop and manage annual and long-term loyalty roadmap. Manage annual email, CRM and loyalty budgets.
- Recruit and retain consumers by developing long-term, mutually beneficial relationships, programs and offerings. Lead the evolution of consumer benefits and product features in support of increasing consumer loyalty.
- Partner across marketing channels and DTC to develop programs, enhance relationships across the consumer journey and build the Tillamook loyalty strategy.
- Partner across marketing to develop and support integrated marketing campaigns. Seek opportunities to engage & rewards consumers and capture consumer data.
- Partner with digital and marketing innovations on integrated martech solutions that help us collect 1st party consumer data and have a holistic view of the consumer journey in order to better understand, engage and retain or consumers and increase their loyalty to the brand through buying more of our products, more often. Leverage technology and data to continue to test and refine loyalty offerings.
- Foster data-driven decision making by leveraging and sharing data from loyalty programs and initiatives. Partner with Consumer Insights Team to continuously grow our knowledge around super consumers, how they behave, how to reach & connect with them and how to recruit and grow more fans to be like them.
- Manage agency partnerships. Explore and execute new agency partnerships as necessary to support loyalty strategy and goals. Manage and negotiate agency contracts, SOW’s and budgets.
- Supervise, lead and develop direct reports. Inspire and support direct reports in expanding their professional and leadership skillsets. Lead our Consumer Relations department, Email and CRM Teams. Integrate and connect efforts from these teams to larger loyalty strategy, goals and initiatives and to the goals of the marketing department at large.
- Stay current of insights, trends, behaviors, and market conditions that are impacting and could impact our consumer. Leverage this information to optimize loyalty strategies and tactics.
- Bachelor’s degree in marketing, communications, or related field.
- 7+ years prior experience successfully developing and executing loyalty marketing strategy for a brand.
- 3+ years’ experience in a leadership role with at least 2 years’ experience supervising direct reports.
- Demonstrated success leading and executing loyalty marketing programs. Experience with DTC/eCommerce based loyalty programs a plus.
- Experience leveraging consumer insights and analytics to drive strategy, plans and make data-backed decisions.
- Previous experience in food industry marketing a plus.
- Occasional night or weekend work. Occasional travel every 1-2 months.
- Current knowledge and understanding of loyalty marketing fundamentals and landscape.
- Knowledge and practical application of consumer analytics platforms and consumer insights in developing consumer loyalty strategies.
- Knowledge of and experienced working with Consumer Data Platforms (CDP).
- Establish and maintain positive relationships with employees, supervisors and the general public; act as a team player while collaborating with diverse skillsets across multiple departments.
- Leadership and passion for strategic planning, evolving processes, team building, and continuously improving skillsets.
- Outstanding verbal and written communication skills, including listening skills.
- Demonstrated attention to detail and accuracy.
- Knowledge of conflict resolution best practices and keen ability to creatively problem-solve.
- Work under pressure, meet deadlines, and be flexible in working on multiple projects simultaneously with little supervision.
- Overall comfort with computer systems is a must, including advanced skills in Microsoft programs including Outlook, Word, Excel, and PowerPoint. Knowledge of Google Analytics, Email Service Providers, search optimization tools, content management systems, social monitoring tools, blog platforms, etc. is a plus.