Senior Director II, Brand Management, Tea Category
- Atlanta, GA
- Permanent
- Full-time
$1B in retail sales with very bold growth ambitions to deliver against overall brand vision and business objectives in the North America Operating Unit (NAOU)Partners with internal (e.g. Insights, R&D, Supply Chain, Commercial) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectivesDrives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisionsProvides direct reports with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths. Role models growth and leadership behaviors to drive team engagement.Responsible for large annual marketing budget and planning.Primary interface with global leadership. Provides regional leadership for brand(s) working closely with global category leads category growth and brand strategies.KEY SUCCESS PARAMETERSExperience10 or more years of experience in brand management and/or marketing in consumer-packaged goods; beverage experience idealBachelor’s degree required, MBA preferred.Work FocusAbility to develop and articulate multi-year strategic plan and annual business plan for the brand/brands within his/her portfolio within the NAOU.Ability to develop a clear vision to drive category & brand growth and drive transformational change.Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.Communication FocusRole frequently leads communication with both internal (e.g. global brand, Commercial, Supply Chain & Technical, customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partnersInteractions include sharing relevant information on brand(s) business plans, influencing others to act in support, and negotiating components of said plans to enable desired outcomesRole interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectivesKEY KNOWLEDGE REQUIREMENTS1. Developing and communicating transformative category/brand vision inclusive of “what it takes” to achieve.2. Ability to translate vision/strategy through development of brand annual business plans along with corresponding resource requirements3. Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership4. Excellent oral and written communication skills with ability to tailor communications to audience, providing clear communication and driving action.5. Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications6. System operations within NAOU (bottlers, customers, routes-to-market)7. Category/Brand portfolio and P&L Management8. Experience developing and launching step-change innovations9. Experience Coaching, Developing and/or Leading People10. Knowledge and understanding of the beverage industry & cultureWhat We Can Do For YouIconic Brand: Work on the most recognized brands in the world and be part of developing the brands next chapter.Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.Skills: Analytics, Brand Architecture, Brand Growth, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Influencing, Innovation, Leadership, Life Cycle Management (Inactive), Marketing Strategies, Media Planning, Portfolio Management, Social Media Strategies, SWOT AnalysisPay Range: $211,000 - $238,400Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage: 50Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.Long-term Incentive Reference Value Percentage: 20Long-term Incentive reference value is a market-based competitive value for your role.Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.