Senior Product Manager
Illinois Tool Works
- Olathe, KS
- Permanent
- Full-time
- Lead North America Voice of the Customer (VOC) to understand Industrial and Retail market needs/wants and prioritization to later drive future products requirements and financial models to support opportunities for our brands
- Use data to ensure the voice of the customer is present in product and marketing decisions, and measure channel and sales effectiveness.
- Participate in all Stage Gate Projects and initiatives. Manage and follow up on Stage Gate project plans and lead Stage Gate Meetings and track progress.
- Develop product competitive analysis to understand advantages and gaps and drive appropriate actions.
- Creates customer value propositions and provides data and content that can be leveraged by the sales team.
- Work alongside R&D team through all product innovation stages to ensure strong competitive differentiation while also meeting time to market expectations.
- Work with the Marketing Communications Team to create and maintain marketing plans, advertising and sales tools including brochures, product descriptions, technical data sheets, web content, etc.
- Develop the core positioning and messaging for the product and convey that into a full go-to-market strategy.
- Perform market research, competitive analysis, and business data (unit volumes, revenues, margin) reporting to understand business trends and make informed decisions for current and future product direction of our brands.
- BS in Business Management, Marketing or Chemistry. MBA preferred
- 8-10 years' experience in product marketing or technical sales
- 3-5 years of experience of launching/managing industrial products in the retail environment
- A strong track record of spearheading effective projects and marketing campaigns across key accounts in Industrial and Jan/San channels
- Highly motivated individual with a results-driven orientation, capable of multi-tasking within a dynamic organization
- Detail oriented and data driven, with strong analytical skills.
- Must be a team player and work well with others
- Ability to travel up to 25%-