Marketing Director (Legends Global Merchandise, Chicago)
Legends Hospitality
- Chicago, IL
- Permanent
- Full-time
- Owns the RFP business development process and delivers strategic, integrated processes & systems that scale across all accounts.
- Act as a thought-leader for the LGM IMT team and its clients, aspects of retail brand marketing; project management, external communications; marketing and sales campaigns, and marketing KPI’s & metrics.
- Leads the development of LGM business, strategic marketing, communication and presentation decks to showcase the LGM divisions capabilities, and delivery of pertinent information to key clients and partnerships.
- Owns the consumer journey, brand narrative and client relationships, client briefing process for seasonal product story telling across the omni-channel experience inclusive of digital platforms, ecomm & brick & mortar & special event experiences).
- Compile annual marketing plans and analyze the effectiveness of plans, focusing on analytical insight to make recommendations on future merchandising activities.
- Works in partnership with IMT team, program leads and merchandise team to find key apparel items, assortments, and collections to elevate across full omni-channel and digital ecommerce ecosystem.
- In partnership with ecomm team, defines the on-site product assortment through retail brand photography, copy direction and site business plan to drive revenue.
- Strong communication skills demonstrated through the ability to communicate effectively and persuasively through verbal and written presentation.
- Monitor competitive programs and analyze consumer marketplace trends; understand the current trends in a specific city within that client’s customer base.
- Have working knowledge of all aspects of email marketing, social media marketing, and online advertising,
- Effectively manage merchandising budgets to deliver the plan and stay within budget.
- Strong communication skills demonstrated through the ability to communicate effectively and persuasively through verbal and written presentation.
- Be a team player and contribute to the general success of Legends Global Merchandising across all facets.
- Bachelor’s degree required, preferably in marketing, communications, business, or related field
- Industrious: Self-starter, process & results-oriented, diligent, overcomes obstacles
- Minimum of seven (7) years of high-level experience in retail brand marketing and/or sports and entertainment marketing with proven leadership in personally directing major clients’ initiatives in the sports, entertainment, and/or experiential space.
- Hands-on, strong leader with a demonstrated track record in driving business results and developing a brand through strategic and tactical marketing efforts.
- Extraordinary project management skills and the ability to manage multiple ongoing projects simultaneously
- B2B & B2C marketing excellence; trend awareness and execution being critical.
- Expertise in identifying opportunities, developing strategies, and negotiating creative solutions
- Retail Brand Marketing, Agency, Merchandise and/or sports operational background, a plus
- Strong interpersonal and leadership abilities with excellent communication skills (written and oral)
- High energy, passionate personality that thrives in a fast-paced, ever-changing environment
- Strong work ethic with ability to multi-task and a competitive drive to win
- Ability to develop creative proposals that meet and exceed potential partners’ needs
- Ability to quickly earn and maintain trust and build consensus in ambiguous work environment
- Ability to develop strong peer-level relationships and excel in a collaborative, team-oriented environment
Microsoft Office(Excel, PPT, Word, Outlook): ExpertEducation : Bachelors
Bachelors
Bachelors