Area Director, Franchise Performance (Houston, TX)

Choice Hotels

  • Houston, TX
  • $98,000-115,000 per year
  • Permanent
  • Full-time
  • 2 months ago
Note: You must reside in Houston, TX to be considered for this position.Who are we looking for?Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Area Director in the Franchise Performance Department. This team is responsible for is responsible for driving the performance of a diverse portfolio of midscale and upper midscale hotels under the guidance of leaders within the Franchise Performance Department. As a key member of our Franchise Performance Department, you will be instrumental in leading the implementation and activation of strategies and tactics aimed at increasing property level profitability, guest experience, and revenue for a region of franchised hotels.Are you a hotel operator with a strong drive for success and sense of personal accountability looking to transition to an above-property role? We invite you to apply today for our Area Director, Franchise Performance role today and #MakeItYourChoice.Your ResponsibilitiesPerformance ManagementStrategic AdvisoryServe as a strategic advisor by conducting property visits and implementing recommended solutions to drive individual and regional hotel performance across financial, guest experience, owner engagement, service execution, and program activation.Ensures owner execution of the midscale operating model, driving brand operating efficiency and profitability, leading to owner-operator satisfaction.Utilize reporting resources to influence and achieve owner adoption and hotel implementation.Performance AccountabilityResponsible for the revenue and service performance metrics for the assigned region, driving continuous improvement.Identify and prioritize opportunities to enhance performance at portfolio hotels.Drive revenue at portfolio and hotel levels through consultations, collaborating and aligning with Choice Revenue Management resources.Achieve Guest Experience objectives through the execution of on-site consultations and activation of recommended tactics and strategies.Monitor performance dashboards and conduct follow-up consultations.Resource UtilizationIdentify hotel challenges and deploy hotel operators to Choice’s support systems, aiding in the improvement of hotel operations and profitability through resources like ChoiceU, Centers of Excellence, Owner Relations, and Brand Operations.Collaborate with commercial revenue departments to achieve portfolio revenue growth objectives. Encourage hotel engagement and participation with proprietary revenue generation programs.Consultation ExcellenceDeliver impactful consultations, employing a suite of tools and resources to provide tailored solutions and foster owner engagement.Apply Trusted Advisor skills and delivery framework to drive owner-operator engagement within the assigned region.Develop proficiencies in interpreting performance data from internal and external sources (CoSTAR, Medallia, Salesforce, Workday, Concur, Tableau, Profitability Benchmarking, Okta, Business Intelligence, AI).Monitor and enhance consultation effectiveness based on RVP feedback, Owner Engagement Index surveys, and hotel stakeholder adoption of recommended action steps.Communication MasteryMaintain clear and consistent communication with stakeholders, documenting interactions and ensuring follow-through on action plans.Administration and AccountabilityProvide timely and accurate documentation of all business expenses.Maintain effective property and ownership documentation within Choice’s contact management system.Support Choice Hotels franchise sales growth and participate in franchise association activities.Seek and share industry and market intelligence and best practices with peers, franchisees, and corporate staff, recognizing trends, threats and opportunities that can benefit franchisees and Choice.Your Experience, Skills & CompetenciesA bachelor’s degree in Hotel Management, Business Management, Marketing, or a related field is preferred; however, equivalent experience or a comparable leadership role will also be considered.At least 15 years of progressive hotel operations experience, with preference within midscale and upper midscale segments.Minimum of 10 years of hotel leadership experience, with preference for those with multi-unit or franchise performance experience.Excellent ability to manage ambiguity combined with an ability to leverage data and create a foundation of data-supported decision making.Excellent analytical and forecasting skills; previous experience with successful hotel budget management and GOP analysis.Flexibility in creating and making changes or re-directing initiatives to continuously improve the strategy and organization, demonstrating adaptability in change management and proficiency in working within a matrix-based organization.Demonstrated ability in analytics, data management, and a proven track record in driving hotel performance.Proficiency in Microsoft Office and strong competencies in time management and project coordination.Exceptional training, consulting, and persuasive communication skills are essential.Regular travel, approximately 70%, is required for this role.Additional duties may include, but are not limited to, participating in special projects, attending conferences, and other tasks as needed to support the organization’s objectives.Your TeamThis is an individual contributor role that will report to the Regional Vice President, Franchise Performance. You will have multiple peer teammates and collaborate with cross-functional departments on a regular basis.Your Work LocationAs our Area Director, Franchise Performance, you will be a remote-based associate, working from your home office. You will be required to connect virtually with Choice team members and leadership on video via Zoom, with possible periodic travel in-person to our beautiful, state-of-the-art worldwide offices in North Bethesda, MD, Scottsdale, AZ, or St. Louis Park, MN. Frequent nationwide travel will be required 70% of the time to visit trade shows, conventions, franchisees, and other industry events.Salary RangeThe salary range for this position is $98,000 to $115,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).Pay ranges listed are for this position and are what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
  • Competitive compensation and benefits, including medical, dental, and vision coverage
  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
  • Financial benefits for retirement and health savings
  • Employee recognition programs
  • Discounts at Choice hotels worldwide
About ChoiceChoice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.Our corporate office locations:North Bethesda, MD — Located at , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.Choice’s Cultural ValuesWelcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show IntegrityChoice’s Leadership PrinciplesAct with Intention | Lead with Authenticity | Grow & Deliver

Choice Hotels