We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunitiesWe pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.Associate Manager, Digital ActivationThe Associate Manager, Digital Activation is the day-to-day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients' goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point-of-view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touchpoint to stakeholders across the organization and the client for day to day management and support.ResponsibilitiesDigital Native - Craft and execute innovative and tactical plans that deliver against and the overarching brand and business objectives- Evaluate and assess vendors using proprietary research tools and industry knowledge- You will implement and sustain processes to ensure the successful execution of all Digital products and contribute to the continued growth of the client and agency business- Thoroughly understand the digital world and client business by staying abreast of the digital marketplace activity through constant analysis and education- Seek out a strong cooperative relationship with multiple business counterparts (Strategy and Research Teams, Creative Agencies, Digital Vendors)- By nature, be curious and open to investigating unique opportunities to reach the target consumer yet prepared to provide a point-of-view, recommendation, and alternative options to the various digital media tools in the marketplace- Accountable for results and reporting, which can in part be defined as execution of the media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests- The Supervisor is a mentor to junior staff, delegating responsibilities that will simultaneously meet business goals and contribute to their development, create timelines to help manage deadlines and time management; and to provide directional and timely feedbackQualifications- Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications, or related field- A minimum of 2 years of digital buying experience- Substantial knowledge of multiple digital media platforms and passion for the digital space- Digital analytics fundamentals including tracking & tagging, data management concepts including data management platform (DMP) activation, dynamic creative, programmatic buying, and remarketing- Proficient with trafficking and reporting tools relevant to the digital advertising industry, ensure flawless execution for trafficking, launch and quality checks for all media campaigns pre-planning to post analysis- Competency in Digital Advertising Account Management and Production processes- Strong knowledge of and skill using syndicated interactive research applications and ad serving including but not limited to DoubleClick DART for Advertisers (DFA), comScore Media Metrix, AdRelevance, Donovan Data Systems (DDS), MediaOcean Prisma, and equivalents, Microsoft Office Suite especially Excel and PowerPoint- Proficient mathematical abilities- Demonstrates both good verbal and written skills. Is a good listener- An appreciation of the complexity of the cross-platform landscape and a thirst to continue learning as the space evolves- An analytical eye to extract trends from large data sets and a creative mind to translate said trends into insightful learnings- An overall desire to be influential in junior talent's media education is imperative; patience to simplify concepts to ensure their full understanding is requiredLocation: New York/Hybrid#LI-MB1This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.Compensation Range$65,000—$75,000 USDThis role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
