Marketing Coordinator
- Cincinnati, OH
- Permanent
- Full-time
As a Senior Account Manager – Activation, you will be supporting the Lead Account Manager and Account Executives by being a strategic partner to the aligned portfolio of clients, working cross-functionally with internal teams to assist in delivering comprehensive media plans and successful campaigns. You will be responsible for overarching campaign success & client satisfaction by building strong internal and external relationships. You will have, or build, a strong understanding of KPM’s portfolio of products, platforms, and processes, and will bring a solid understanding of the media industry to the role. You will use your KPM and industry knowledge to develop strategic media recommendations and optimizations to ensure your clients meet their goals. You are customer obsessed, thrive in a fast-paced and evolving environment, have a high standard for quality and strive to ‘wow’ your clients and partners.Responsibilities:
- Develop and maintain strong relationships with Sales partners, fellow Account Managers, Clients and Agency contacts to collaboratively own the client relationship
- Responsible for client communications, leading client and agency status calls, responding to ad-hoc requests and timely email responses (24 hour SLA).
- You will work with your internal Account Management Lead/team and Client on campaign proposals including intake, audience strategy, media mix recommendations, creative, and overarching plans in alignment with your clients’ campaign goals, objectives, and past campaign performance
- Manage full campaign life cycle including but not limited to: organizing and conducting kick-off calls, monitoring campaign performance in-flight, end of campaign reporting and invoice management
- Confident in consistent outreach to clients to ensure campaigns budgets are spending in full with cross-sell/up-sell opportunities by leveraging data-driven media strategy within reporting, connecting client business need with campaign performance
- Deep knowledge of your clients. Be able to translate their goals, objectives, and potential pain points into actionable and successful media campaigns.
- Excellent storyteller and owner of client presentations highlighting campaign & audience insights, data, and campaign metrics.
- Ability to manage a high volume of promotion and media campaign plans, including developing, maintaining, and communicating campaign pipeline, timelines, and tasks.
- Develops and presents strategically crafted campaign measurement and insights to clients
- Collaborate to resolve campaign performance issues using best practices and supporting resources, while creating innovative solutions to meet the changing needs of our clients.
- Interface with cross-departmental contacts to ensure seamless campaign delivery.
- Ability to work independently to ensure success of client relationship and campaign management.
- Bachelor’s degree
- 5+ years of proven digital media experience
- Ability to build partnerships and foster relationships with internal and external stakeholders.
- Strategic thinker with a passion for using data insights to drive client performance
- Experience within publisher, agency or retail preferred
- Experience building strategic media plans and recommendations preferred
- Strong time management and project management skills, with proven ability to balance multiple projects at same time
- Strong attention to detail, communication, organization and prioritization skills
- Strong Presentation Skills
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