
Senior Marketing Data Scientist
- Los Angeles, CA
- $160,000-190,000 per year
- Permanent
- Full-time
- Design and build AI-powered marketing mix models (MMM) to evaluate and optimize marketing effectiveness
- Develop predictive models and run simulations to inform marketing strategies and budget allocation
- Enhance experimentation and causal inference capabilities, including A/B testing and experiment analysis
- Present actionable insights to stakeholders and contribute to the development of AI-driven data products
- Stay abreast of industry trends in AI, machine learning, and marketing science
- Advanced degree in a quantitative field (e.g., Statistics, Data Science, Computer Science, Economics).
- 9+ years of experience in data science, machine learning, or statistical modeling, ideally in marketing or media
- Experience with cloud platforms (e.g., AWS) and big data tools (e.g., Spark)
- Expertise in predictive modeling, MMM, and attribution using Python
- Strong background in experimental design and causal inference
- Excellent communication and collaboration skills
- NICE TO HAVE BUT NOT A DEALBREAKER
- Experience in entertainment, media, or marketing
- Familiarity with martech and adtech ecosystems