Program Manager, Provider Promotions Marketing
- Austin, TX
- $133,390-185,938 per year
- Permanent
- Full-time
- Department: Ministry Market Activation
- Schedule: Full time, Monday-Friday
- Location: Austin, TX (Partially Remote)
- Salary: $133,390.00 - $185,938.00 per year
- Eligible for an annual bonus incentive
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your communityBenefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance, location and salary range at the time of the offer.ResponsibilitiesAscension is a leading healthcare provider dedicated to transforming healthcare across the United States. Committed to delivering compassionate, personalized care, we are at the forefront of providing innovative healthcare solutions. Our commitment to excellence extends to our marketing efforts, and we are seeking a Program Manager of Provider Promotions Marketing to support our marketing and business growth strategy.Position Summary:The Program Manager, Provider Promotions Marketing will lead the development and execution of strategic marketing initiatives to promote employed physicians and advanced practice providers across our ministry. This role is responsible for creating both patient-facing and provider-to-provider marketing strategies that increase visibility, drive patient volume, and strengthen referral networks.The ideal candidate will excel at collaboration—partnering closely with service line leads, hospital marketing teams, physician leaders, and business development to ensure provider promotions are integrated into broader growth plans.Key Responsibilities:Provider Promotions – Patient-Facing
- Develop and implement integrated campaigns to promote employed physicians and APPs, highlighting their expertise, unique differentiators, and accessibility.
- Partner with service line marketing leads to align provider promotion efforts with service line growth priorities and hospital strategies.
- Oversee the creation of marketing content, including bios, videos, social media features, photography, and patient stories.
- Ensure consistent provider branding and messaging across all channels and locations.
- Collaborate with physician relations, outreach, and business development teams to design marketing strategies aimed at strengthening internal and external referral patterns.
- Develop marketing and referral communication tools for physicians, such as referral guides, provider introduction campaigns, newsletters, and case study spotlights.
- Coordinate with service line leaders and medical staff offices to highlight new providers, expanded services, and specialty expertise to potential referring providers.
- Support provider networking events, CME opportunities, and specialty roundtables that foster professional connections and referral relationships.
- Serve as the central marketing contact for employed provider groups, ensuring alignment of strategies with organizational goals.
- Build strong partnerships with clinical leaders, practice managers, and service line executives to understand provider capabilities, growth targets, and patient access priorities.
- Collaborate with hospital marketing teams to integrate provider messaging into hospital and community campaigns.
- Use a mix of channels—including digital, social, email, video, direct mail, events, and earned media—to reach both patients and referring providers.
- Partner with digital teams to ensure provider profiles, online scheduling, SEO, and patient reviews are optimized for visibility.
- Leverage CRM and marketing automation tools to target and track engagement among patients and providers.
- Track and analyze performance metrics for both patient-facing and provider-to-provider campaigns, reporting ROI to marketing leadership, service line leaders, and physician stakeholders.
- Use competitive and market intelligence to identify new opportunities for provider promotion and referral growth.
- Coordinate provider participation in community events and educational programs. Partner with physician relations to plan provider introduction events and targeted networking opportunities for key specialties.
- High school diploma/GED with 2 years of experience, or Associate's degree, or Bachelor's degree required.
- 3 years of experience required.
- 5 years of experience preferred.
- 1 year of leadership or management experience preferred.
- Bachelor's degree in Marketing, Communications, English, Design, Business, Healthcare Administration, or a related field is HIGHLY preferred.
- Advanced degree or healthcare marketing certifications preferred.
- Relevant certifications in content marketing and writing are a plus.
- 5–8 years of progressive marketing experience, with a strong background in healthcare, provider promotions, or physician relations.
- Proven success in creating both patient-facing and provider-to-provider marketing strategies.
- Experience collaborating with physicians, service line leaders, and clinical teams.
- Strategic thinker with excellent project management skills.
- Exceptional relationship-building and collaboration skills across diverse stakeholder groups.
- Strong writing, storytelling, and content development capabilities.
- Proficiency in CRM, digital marketing tools, and analytics platforms.
- Ability to work in a fast-paced, multi-priority environment.
- Ability to adapt to changing priorities and evolving content marketing strategies.