Vice President of Sales

Cooper-Booth Wholesale Company

  • Mountville, PA
  • Permanent
  • Full-time
  • 1 month ago
  • Apply easily

Cooper-Booth Wholesale Company is one of the top 20 convenience store distributors in the country. We are committed to delivering best-in-class service through operational efficiency, providing professional representation for our customers, growing our customers' businesses, and providing an innovative, total customer-focused experience through our outstanding team members. We exist to serve our employees and customers. Nothing is more important to our organization than our employees' and customers' satisfaction and their continued success.

Summary: The VP of Sales is responsible for generating revenue and the execution of the Company's sales plan. This is achieved through leading and directing the sales team to meet or exceed sales revenue, sales profitability, and budgetary objectives. The role involves strategic planning, building and maintaining relationships, managing people, selling, and improving processes. This position will be a member of the Leadership Team.

Essential Duties and Responsibilities include the following. Other duties may be assigned.
  • Develop plans and strategies for developing business and achieving the CBW's sales goals
  • Create a culture of success and ongoing business development and goal achievement
  • Be fiscally responsible to the company
  • Manage the sales teams (field, inside, customer service, and beverage service department) to deliver profitable growth
  • Define and oversee incentive programs that motivate the sales team to achieve their sales targets
  • Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives
  • Exceed customer expectations and contribute to a high level of customer satisfaction
  • Hire, develop and coach sales staff through timely and appropriate communication
  • Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives
  • Provide detailed and accurate sales forecasting
  • Put in place infrastructure and systems to support the success of the sales function
  • Monitor customer, market and competitor activity and provide feedback to CBW's leadership team and other company functions
  • Work closely with Marketing to establish successful channel and partner programs
  • Manage key customer relationships and participate in closing strategic opportunities
  • Travel for in-person meetings with customers and partners and to develop key relationships
  • Superior leadership abilities and communication skills
  • Strong business acumen including the ability, drive, and desire to deliver outstanding results from both a revenue and profitability perspective
  • Authentic businesslike manner that inspires confidence, trust, and respect
  • Stays abreast of developments in the convenience, food and beverage industry
  • Analytical
  • Strong teamwork skills including ability to serve on leadership team and focus on the good of the entire organization.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Demonstrated success building and executing against a company sales plan
  • Demonstrated success monitoring and evaluating sales rep progress against stated expectations, in addition to aligning and changing behavior with performance expectations
  • Demonstrated experience managing a team of 20+ salespeople.
  • Demonstrated experience utilizing a CRM to manage team sales tasks, pipeline, and closing data
  • Demonstrated experience managing key customer relationships and closing strategic opportunities
  • Demonstrated ability in all aspects of sales leadership
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