
Senior Manager, Journey Optimizer Developer
- Parsippany, NJ
- $120,000-145,000 per year
- Permanent
- Full-time
- Collaborate with stakeholders throughout the marketing teams and leadership to understand business requirements and translate them into technical requirements for campaigns.
- Develop and implement Adobe Journey Optimizer campaigns and workflows based on business requirements and marketing objectives.
- Configure and test Adobe Journey Optimizer campaigns across email, SMS, Push, App and Web touchpoints to ensure accurate tracking, targeting, and messaging
- Manage the full production process from establishing timelines to uploading creative assets, coordinating stakeholder validation.
- Implement best practices for data management, segmentation, personalization, and automation within Adobe Journey Optimizer.
- Journey performance analysis to identify insights for continuous journey refinement and recommend strategies to maximize customer engagement and conversion.
- Develop testing plans and strategies to optimize campaign effectiveness and customer journeys.
- Stay up to date with the latest Adobe Journey Optimizer features and capabilities and make recommendations for how they can be leveraged to improve campaign performance or process effeciencies.
- Works well under pressure.
- Excellent multi-tasker with proven ability to prioritize tasks and projects.
- Ability to work autonomously with stellar time-management skills.
- Willingness to occasionally work off-hours to meet deadlines.
- Able to work both independently and in a team environment.
- Skillful in creative problem solving, negotiating and resolving conflict.
- Possesses the ability to view experiences from a customer/guest perspective and make recommendations/callouts for optimization.
- Keen prioritization/adaptation skills; Ability to shift focus as business needs dictate.
- Excellent interpersonal skills; Ability to establish, strengthen, and nurture productive relationships with internal and external stakeholders.
- Strong presentation, negotiation, and communication skills (verbal and written).
- Must be results-driven, proactive, innovative, solutions-oriented, and curious.
- Must possess agility of thought (move seamlessly from big- picture strategy to flawless detailed execution).
- Proven track record of delivering successful, customer-centric digital experiences, preferably in an omnichannel or B2C environment.
- Strong understanding of journey orchestration, customer segmentation, and personalization strategies.
- Familiarity with pulling and interpreting data to make business decisions using analytics and segmentation tools such as Adobe Analytics.
- 10+ years of experience as a digital marketing or customer engagement role.
- 3-5 years experience with Adobe Experience Platform technologies, such as Adobe Analytics, Adobe Journey Optimizer, and Adobe Campaign, or similar technologies.
- Bachelor’s Degree from an accredited college or university.
Employment Status: Full-timeCompensation & BenefitsFor U.S. based positions only, the expected pay range for this position is $120,000-$145,000 annually.Wyndham Hotels & Resorts carefully considers a wide range of factors when determining compensation such as work location, background, experience, and performance. Compensation decisions are dependent on the facts and circumstances of each case.In addition to the base pay, this role is eligible to receive an incentive payment pursuant to the Annual Incentive Plan with a 15% annual target, subject to the terms of the Plan.Wyndham Hotels & Resorts is committed to attracting, motivating, and retaining talented team members who align with our company’s core values. We are proud to reward our full-time team members with comprehensive benefit programs and resources which include:
- Health insurance with HSA and FSA options
- Dental insurance
- Vision insurance
- Life/AD&D insurance
- Short- and Long-Term Disability coverage
- 401(k) with generous company match
- Vacation time- Accrue 1.25 hours of paid vacation per week
- Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2025, there is an additional 8 days of paid company closure).
- Paid sick leave accrued as state and local laws require
- Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.