SVP Creative Marketing - Sony Pictures Television Studios

• Evolve a team of 15+ marketing leads across marketing operations, production, creative design, video/social production, event activations and other key areas of marketing into a high performing team capable of overseeing 20+ active series serving live action, animation and kid's content.
• Strategize, ideate and execute effective 360 marketing campaigns and branding initiatives for television driven IP with a focus on adult targeted series premiering across all the major streamers.
• Develop strong and influential relationships with streaming and linear partners demonstrating the value of studio marketing in the content ecosystem.
• Pivot the team to a social first marketing organization specializing in cultivating fandom through a deep understanding of all relevant social platforms, creative formats, influencer programs and other high ROI initiatives coupled with efficient content capture, original content production capabilities.
• Create an efficient marketing operations team implementing process across on-set shoots, approvals, project management and asset management leveraging efficient software and technology to drive efficiencies.
• Balance internal and external resources to maximize tight budgets while driving innovation.
• Lead creative on all event activations like San Diego Comic Con.
• Support the Franchise Management team in elevating series IP to revenue generating businesses including creating content strategies that sustain IP in between seasons.
• Develop a team that is focused on the right priorities with the right capabilities, systems and workflows to ensure a collaborative environment.
• Exhibits an innate sense of curiosity. Brings a sense of passion and positive energy and inspires others to create in a safe environment. Brings an entrepreneurial spirit that is rooted in innovation.

• Seasoned creative television/streaming marketing division head with 15+ years of experience leading a team across creative, production and operations in an agency-type environment with the ability to balance internal and external resources to deliver on-time and on-budget.
• Demonstrated success creating the creative vision for successful streaming campaigns for adult-targeted series steering the strategy and execution of all elements such as key art, trailers, social content, activations, etc. (Streaming campaign experience a must).
• Flexible to work across multiple genres from live action drama, comedy to animation to kids in an entrepreneurial environment that requires proactive initiative and follow through.
• Proven experience working with producers, creators, and actors and ability to negotiate and influence challenging creative differences.
• Adept at creative/ business strategy and modeling with strong knowledge of global asset management (pipeline, workflow, distribution, analytics) with a mind-set to test new AI platforms and track ROI.
• Implement analytics and research to constantly evaluate and adapt campaigns in a dynamic industry environment.
• Deep knowledge of artistic talent with ability to leverage global industry relationships and create opportunities to collaborate in order to set the highest creative standard
• Experience launching and managing social studio, infrastructure regarding pipelines and content creative for 360 campaigns around originals with demonstrated campaign experience across YouTube, Tiktok and Instagram.
• Experience running marketing operations including project management tools, approval systems, asset management, on-set producers, international crews, unions issues, etc.
• Proven track record in shifting corporate culture with the ability to inspire and mentor executives, team members and staff focused on new growth trajectory forging a path to new ways of thinking, creating and doing business through a brand lens
• Bachelor's degree in Design, Advertising, Fine Art or Film or equivalent experience

Sony Pictures