DIRECTOR, BRAND & CATEGORY MARKETING - PET AND HEALTH

Trident Seafoods

  • Seattle, WA
  • $145,000-190,000 per year
  • Permanent
  • Full-time
  • 28 days ago
Trident Seafoods is the largest vertically integrated seafood harvesting and processing company in North America. Trident is a privately held, 100 percent USA-owned company with primary seafood processing operations and fleet support in twelve Alaska communities. Trident's global operations produce finished wild Alaska seafood products in 6 countries and its sales teams serve customers in over 50 countries. Trident employs approximately 9,000 people worldwide each year and partners with over 5,400 independent fishermen and crewmembers. Species harvested and processed by Trident include virtually every commercial species of salmon, whitefish, and crab harvested in the North Pacific and Alaska. The global supply chain also includes cultured and wild species from a network of trusted sources worldwide.Summary: The Brand & Category Director - Pet & Health will drive the development and execution of integrated brand and category strategies that elevate Trident's Pet & Health brand equity, fuel innovation pipelines, and accelerate sustainable sales velocity. The role serves as the connective force between storytelling, product development, and commercial execution-translating insights into emotionally resonant campaigns and retail relevance through differentiated go-to-market planning. This role will lead the creation of a unified brand roadmap and category growth strategy grounded in customer and competitive insights. This role will also oversee cross-functional collaboration to ensure strategic alignment across channels and touchpoints, delivering performance and strengthening Trident's leadership in the Pet & Health space.The ideal candidate is a brand strategist and commercial operator with deep expertise in marketing, category architecture, and consumer segmentation. They are a data-informed, consumer-first thinker who inspires teams across Marketing, Sales, and Innovation to deliver impactful narratives and business outcomes.This position reports to the VP of Pet & Health and works closely with senior leaders across marketing, sales, insights, communications, and product development.Essential functions (responsibilities, tasks, supervisory needs)Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.Strategic Leadership
  • Develop and execute a unified brand and category strategy aligned with long-term brand commitments and commercial objectives.
  • Define and oversee portfolio segmentation, category architecture, and pricing strategies to optimize value delivery.
  • Serve as a central voice in campaign planning, translating strategic briefs into compelling brand narratives and category messages.
Brand Marketing & Communication
  • Lead development of customer-facing marketing plans to build brand equity, measured by improvements in awareness, trust, and affinity KPIs.
  • Manage omni-channel campaigns across paid media, digital, social, and in-store environments, ensuring brand consistency and cultural relevance.
  • Guide internal teams on brand fundamentals, storytelling techniques, and emotional levers to strengthen consumer connections.
Category Growth & Optimization
  • Breathe life into new brand launches in market while continuing to drive growth in existing brands.
  • Analyze consumer trends, competitive activity, and whitespace opportunities to inform category growth plans.
  • Oversee go-to-market execution with Sales, leveraging insights to influence retailer strategy, shelf presence, and promotion plans.
  • Lead cross-functional ideation to expand brand relevance and elevate category positioning at a national scale.
Data, Insights, and Performance
  • Partner with Insights & Analytics to identify behavioral drivers, opportunity segments, and performance benchmarks; use tools and reporting frameworks to measure marketing effectiveness, campaign ROI, and portfolio performance across channels.
Team and Culture Leadership
  • Inspire and develop a high-performing team focused on strategic agility, creative excellence, and cross-functional collaboration.
  • Foster strong working relationships across Sales, Innovation, Communications, and Creative to drive alignment and operational execution.
  • Represent brand voice and category strategy in leadership forums and external engagements.
Additional Responsibilities:
  • Drive the engagement, development and performance of all members of their team.
  • Design and supervise content such as press releases, artwork, print and digital media, in collaboration with the corporate marketing, creative, and communications teams.
  • Assist in the design of retail packaging and in the creation of in-store marketing displays
  • Maintain and grow the brand's affiliations and partnerships
  • Influence conversion through messaging and promotions using segmentation and personalization tactics
  • Implement and maintain consistent branding across all online marketing
This is a an exempt position with an annualized salary range of $145,000 to $190,000.Trident Seafoods offers a comprehensive and quality benefits package. Full time employees may be eligible for discretionary/performance-based incentives, medical, dental and vision insurance plans, optional HRA/HSA, telemedicine, employee assistance and wellness programs, long-term disability, basic life and AD&D, and 401(k) with a company match, paid time off, 10 paid holidays each year, and paid parental leave. For full-time employees, the initial paid time off benefit starts at 20 days per year, adjusted commensurate with relevant experience. Commuter and transit programs are also available.Required Qualifications (education, years of experience, KSAs)
  • A minimum of 10 years of experience working in a fast-paced, high-volume consumer-facing corporate or agency environment with responsibility for brand marketing and strategy, advertising, and/or marketing planning.
  • A bachelor's degree in arts/sciences (BA/BS) in Business or Marketing, or the equivalent combination of education and years of experience.
  • A minimum of 5 years of experience in developing and leading a high performing team; strong leadership with proven ability to develop and recruit talent.
Preferred education and experience
  • Master's degree in arts/sciences (MA/MS) Business or Marketing
  • World class marketing vision, strategy, planning, development, and execution experience.
  • Demonstrated track record of leadership and ability to lead and influence; strong partnership skills with a history of collaborating across organizational boundaries, working with and influencing others, and creating clarity from confusion.
  • Confident storyteller, someone with demonstrated experience taking a lot of information and distilling into concise and impactful campaign briefs.
  • Ability to thrive within an organization with a degree of ambiguity and fast pace; organizational aptitude and ability to multi-task and manage a high-volume, high-visibility function.
  • Strong analytical skills and ability to draw conclusions and determine strategies based on data.
Work EnvironmentThis is an on-site position based at the Trident Support Center office in Seattle's Ballard neighborhood, with the option to work remotely on Fridays.In-office time takes place in a typical office environment: temperature controlled with adequate lighting and moderate noise. While remote, employees must provide appropriate home office space.Physical/Mental demands:While performing the duties of this Job, the employee is regularly required to sit for long periods of time at a desk. Frequently required to finger, handle, or feel and reach with hands and arms. The employee is frequently required to talk or hear. The employee will occasionally stand, walk, and may lift and/or move up to 10 pounds. Specific vision abilities required by this job include near vision for frequent use of a computer.Work AuthorizationThis position is not eligible for immigration sponsorship.

Trident Seafoods