Director, Content Strategy

Invesco

  • New York City, NY
  • $150,000 per year
  • Permanent
  • Full-time
  • 13 days ago
About InvescoAs one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.What’s in it for you?Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:Flexible paid time offHybrid work schedule401(K) matching of 100% up to the first 6% with a discretionary supplemental contributionHealth & wellbeing benefitsParental Leave benefitsEmployee stock purchase planJob DescriptionAbout the Role:We are seeking an experienced Director of Content Strategy to establish and lead a new content strategy function across North America and EMEA markets. This newly created senior role is part of a concerted organizational effort to transition from regional content silos to a unified, cross-regional content approach with integrated planning, calendar management, and processes.By developing this content strategy function, we are moving away from an ad hoc, reactive approach with multiple content contributors working in isolation to a strategic, planned methodology, centered around specific client needs and marketing plans designed to meet those needs.This transformation will align content efforts with marketing’s key priorities and leverage our expertise to connect with audiences in proactive and scalable ways. It’s with this in mind that we’re looking for someone with strong facilitation experience, who is comfortable negotiating complex stakeholder needs and enjoys bringing colleagues on a journey of cultural change.The successful candidate will be responsible for developing and executing comprehensive content strategies that support business objectives, enhance client relationships, and contextualize key market and world events for our key client segments through timely and relevant insights. The ideal candidate will have deep expertise in financial services content with the ability to translate complex concepts into memorable content that compels action, have strong leadership capabilities and a proven track record of building high-performing content teams and initiatives, from the ground up.This role will report into the Director of Content, alongside the Director of Writing & Editorial, and the Director of Content Delivery.Responsibilities of the Role:
  • Develop a high-performing content strategy function, fostering a culture of strategic thinking, creative excellence, and operational efficiency, with a passion for effectiveness
  • Support the Director of Content on defining and communicating Marketing's overarching and competitive content strategy aligned with business objectives and marketing goals.
  • Support the establishment of cross functional editorial forums including investments, product, thought leadership, distribution, PR and other marketing teams to determine our content strategy and pipeline.
  • Develop strategic and highly creative content recommendations in response to marketing briefs, events and product marketing launches, in line with the content strategy and in collaboration with other SME teams.
  • Develop our hero, recurring and go-to-market aligned content marketing programs, in line with the broader content strategy.
  • Own content project management and planning, ensuring content strategy and scope is translated into content plans and a cohesive content calendar. Briefs and work closely with the two other vertical leads to manage the workflow through to completion.
  • Build strong relationships with segment marketing leads, relevant business and SME partners and contributors to maintain and govern content strategy, scope, calendar and forums.
  • Be a clear and consistent communicator, respected voice and trusted operator and partner, in and outside of marketing.
Requirements of the Role:
  • 8+ years of experience in content marketing and/or content strategy
  • 5+ years of people management experience with demonstrated ability in leading and developing small but high performing teams
  • Proven track record of developing and executing successful pan-regional, multi-cultural content strategies
  • Experience in B2B or complex, regulated B2C environments with pan-regional and multiple stakeholder groups
  • Strong facilitation experience and managing complex stakeholder needs
  • Strong understanding of the asset management landscape and its segments, products and competitors
  • Strong investment acumen that translates into knowledge of core asset allocation principles, multi-asset/outcome-oriented investment approaches, fundamental active and private markets investments across all vehicle types
  • Strong understanding of content marketing trends, emerging technologies including AI, and industry best practices
  • Familiarity in a range of content formats from long to short-form to social-first, video and infographics, with a command of the most effective best practices
  • Experience of channel strategy and optimization – including organic and paid social, programmatic, search and marketing automation – as well as content lifecycle management
  • Passion for effectiveness through data, analytics, insights, test-and-learn
  • Familiarity with legal and compliance considerations
  • Familiarity with global content localization and international marketing considerations
  • An understanding of UX, SEO and content-related digital publishing strategy and best practices
  • Strong awareness of CMS platforms, tagging, taxonomy and content operations
  • Familiarity with content creation workflows, editorial processes, and creative operations
  • Highly creative and someone who likes to push the boundaries of what ‘great’ looks, feels and reads like
  • Analytical, results-oriented mindset to continuously improve our capabilities and the impact of our work
  • Strong business acumen with ability to connect content initiatives to revenue outcomes.
The total compensation offered for this position, which includes salary and incentive pay, will vary based on skills, experience and location. The salary range for this position in New York City is $150k to $170k annually.Full Time / Part TimeFull timeWorker TypeEmployeeJob Exempt (Yes / No)YesWorkplace ModelPursuant to Invesco’s Workplace Policy, employees are expected to comply with the firm’s most current workplace model, which as of October 1, 2025, includes spending at least four full days each week working in an Invesco office. This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily, and support each other’s growth and development.The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.

Invesco