At Genworth, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. Further, we are the spouses, children, siblings, friends, and neighbors of those that need care—and we bring those experiences with us to work in serving our millions of policyholders each day.We apply that same compassion and empathy as we work with each other and our local communities. Genworth values all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate our diversity and understand that being intentional about inclusion is the only way to create a sense of belonging for all associates. We also invest in the vitality of our local communities through grants from the Genworth Foundation, event sponsorships, and employee volunteerism.Our four values guide our strategy, our decisions, and our interactions:
Make it human. We care about the people that make up our customers, colleagues, and communities.
Make it about others. We do what’s best for our customers and collaborate to drive progress.
Make it happen. We work with intention toward a common purpose and forge ways forward together.
Make it better. We create fulfilling purpose-driven careers by learning from the world and each other.
POSITION TITLEManager, Social Media & Digital ContentPOSITION LOCATIONThis position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants.YOUR ROLEThe Integrated Communications team serves as a trusted advisor to our business leaders and associates, working together to provide helpful information and tools to Genworth associates, distributors and policyholders, as well as the media.The Social Media Manager position will develop and execute strategies to grow Genworth and CareScout’s social media audiences. Responsibilities include establishing systems and processes for content development, sponsor partnerships, community management, legal and compliance reviews, impact measurement, influencer relations, and employee engagement. This role will manage one direct report. While the primary focus will be on concepting, planning, managing, and evaluating the success of social media campaigns, this role may also need to create and post content as needed.Strong candidates should have experience managing B2B and B2C social media communities, leadership skills, photography and videography abilities, excellent communication, a customer-centric orientation, technical proficiency, attention to detail, analytical prowess, and the capacity to handle multiple priorities in a fast-paced setting.Note: This role will report to the Senior Director of Brand.What you will be doing
Developing and executing social media content strategies and campaigns to support the different brand goals for both Genworth and CareScout
Creating and managing content calendars for social media
Collaborating with the Social Media Specialist to generate, edit, publish, and share compelling social media and digital content (videos, graphics, written copy)
Developing and launching an employee social media advocacy program
Driving the tech stack strategy to support our social media efforts
Ensuring brand voice and visual standards are consistently reflected across platforms
Facilitating legal and compliance review of social content
Developing and maintaining detailed response matrices for our social media platforms
Building and managing online communities; liaising with Genworth’s reactive social media team and leadership
Monitoring how other organizations are engaging with similar audiences on social channels, and the differentiators of our social presence within that ecosphere
Track sentiment, engagement, and traffic metrics; adjust strategies accordingly Supporting crisis management communication needs related to web and social platforms
Staying current on social media trends, tools and best practices
Performing other duties as assigned
What you bring
Bachelors in Communications or related field and/or equivalent experience
7+ years of experience in social media management, including strategy development, content creation, community engagement, and content planning
Experience across full array of social media platforms: Facebook, LinkedIn, X, Instagram, YouTube, TikTok
Proven success record in growing online communities and improving sentiment and engagement
Experience with social media management tools like MuckRack and Hootsuite.
Experience developing and executing influencer strategies
Success in managing and developing direct reports
Exceptional copywriting skills, with the ability to shift tone and voice
An eye for developing visually-compelling content
Exceptional time management, organizational, and prioritization skills with an emphasis on follow-through and attention to detail
Experience handling highly confidential information
Experience with graphic design (Canva and Photoshop) and video editing programs (CapCut, Instagram Edits, and Adobe Premiere)
Effective collaboration across diverse teams and seniority levels Experience promoting podcasts preferred
Experience in the aging care and/or financial services preferred
Employee Benefits & Well-BeingGenworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.
Competitive Compensation & Total Rewards Incentives
Comprehensive Healthcare Coverage
Multiple 401(k) Savings Plan Options
Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
Disability, Life, and Long Term Care Insurance
Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
