Manager- Marketing Data Analytics

American Express

  • New York City, NY
  • $90,000-165,000 per year
  • Permanent
  • Full-time
  • 1 day ago
At American Express, our culture is built on a 175-year history of innovation, shared and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Customer Marketing Analytics team supports US Consumer Marketing through best-in-class Data analytics.This position is responsible for growing and deepening relationships with customers, increasing profitability for American Express and customer relevance in marketing campaigns through best-in-class analytics. In this team, you will have the opportunity to provide critical analytics that drive the core business strategy for marketing channels at American Express. You will perform strategic analyses to identify business opportunities, model customer behaviors to optimally target customers, and perform an in-market test & learn to understand the efficiency of key marketing initiatives throughout the customer lifecycle for US Consumer Business. At the Senior Manager level, the colleague does not have a people leadership role but is often viewed as an emerging expert in the field. Focuses on resolution of complex problems, conducts analyses, recommends changes to policies, and establishes procedures that affect immediate organization.How will you make an impact in this role?
  • Develop strong relationship with internal marketing partners to understand and help frame key business problems.
  • Drive incremental revenue by scaling spend and lend treatments through targeting customers at the right time with the right offer by continuously intercepting the relevant customer behavior signals in our rich data sources.
  • Enhance economic optimization framework with focus on increasing short-term and long-term revenue while optimizing cost through customer level ROI driven targeting.
  • Conduct strategic analyses to inform business decisions and provide actionable recommendations. Write and present fact-based presentations to key partners.
  • Manage BAU campaign targeting, experimental design, results read, etc. across the entire US consumer portfolio.
  • Point of Contact on customer acquisition campaigns for marketing channels
Qualifications
  • Advanced degree in a statistics/business/economics/decision science related field highly preferred.
  • Experience with using analytics to drive business results.
  • Strong quantitative skills with a solid understanding of probability and statistics
  • Deep experience and expertise with databases query languages (HiveQL, SQL, or the equivalent) is a must.
  • Experience in working with very large datasets using Big Data tools and platforms (Hadoop, Spark, or the equivalent).
  • Understanding of experimental test design in campaign marketing
  • Demonstrated ability to frame business problems into analytical problems, leverage external thinking and tools to deliver business insights.
  • Self-motivated and ability to work autonomously on multiple projects simultaneously.
  • Strong communications and relationship building skills with an ability to develop and deliver effective presentations.
Salary Range: $90,000.00 to $165,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
For a full list of Team Amex benefits, visit our .Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “ ” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window:*Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

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