Urban Outfitters Digital Marketing Manager

Urban Outfitters

  • Philadelphia, PA
  • Permanent
  • Full-time
  • 23 days ago
Role SummaryUrban Outfitters is hiring a Digital Marketing Manager who will be responsible for the day-to-day management of Urban Outfitters' paid marketing programs, with a strong emphasis on Paid Search Advertising. This person will partner with cross-functional teams at Urban Outfitters to understand the business and oversee third-party agencies to react to trends and drive top-line revenue at a profitable ROAS along with new customer growth. The Manager is also responsible for delivering tactical strategies that align with brand goals and reporting on performance.Role Responsibilities
  • Partner with marketing agencies on the implementation of channel strategies, with a primary focus on Paid Search Marketing (Text, Shopping, YouTube, Marketing Data feeds, etc.)
  • Optimize paid search campaigns to drive a profitable ROAS, top-line demand, and acquire new customers.
  • Share marketing plans and performance with key internal business partners. Attend appropriate meetings to understand business needs and manage agencies as they execute plans within each channel to capitalize on trends, support category demand, promotions, and/or brand campaigns.
  • Own reporting and communication of channel results on a daily/weekly/monthly basis to internal partners.
  • Continually review the agencies’ service, processes, and systems to ensure they meet excellent quality standards.
  • Monitor the marketplace and competitors, keeping the Brand informed of industry initiatives and key developments.
  • Lead the end-to-end management of campaigns across platforms such as Google Ads, Microsoft, YouTube, and other search platforms.
  • Continuously monitor and tweak campaigns for maximum results using analytics, testing, audience targeting, bid optimization, etc.
Role Qualifications
  • Education: Degree in Marketing or Business, or equivalent experience.
  • Experience: 3-5 years of digital marketing experience at a retailer (in-house) or agency, with a strong focus on managing paid search programs to a profitable ROI.
  • Technical Skills: In-depth knowledge of Paid Search digital marketing channels (Text, Shopping, YouTube, demand Gen, Marketing Data feeds, etc.) and tools (Google Ads, Google Merchant Center, Bing Ads, Google Analytics, etc.).
  • Strategic Ability: Analyze marketing campaigns and present recommendations based on results.
  • Experience: Developing and executing digital marketing strategies and tactics.
  • Communication: Positive, professional, and timely communication with teams and partners.
  • Detail Orientation: Focus on small details to produce high-quality work.
  • Customer Orientation: Prioritize customer needs and satisfaction. Experience with customer satisfaction surveys, feedback loops, and customer journey mapping.
  • Project Management: Strong project management skills, with the ability to manage multiple initiatives and prioritize tasks effectively.
  • Problem-Solving: Strong problem-solving and analytical abilities.
#LI-AZ1The PerksURBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visitEEO StatementURBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

Urban Outfitters