Senior Director of Marketing Tech Services

BDO

  • Grand Rapids, MI
  • $150,000-170,000 per year
  • Permanent
  • Full-time
  • 22 days ago
Job Category: Marketing & CommunicationsJob Description:Job Summary:The Senior Director of Marketing Technology Services plays a pivotal leadership role in shaping the strategic direction, architecture, design, and deployment of large-scale marketing technology solutions. This senior position collaborates closely with key stakeholders across various departments including Marketing, IT, Business Development, Legal, People & Culture, as well as external consulting resources, and respective business teams to identify priorities, articulate business needs, and streamline processes. The Senior Director of Marketing Technology Services will be responsible for developing product roadmaps and managing the implementation of marketing technology platforms that enhance scalability and operational efficiency, ensuring alignment with the firm's strategic objectives.Job Duties:
  • Defines and leads the overarching strategy for marketing technologies and data management initiatives, ensuring alignment with the firm's strategic goals
  • Engages in high-level collaboration with key stakeholders across the firm to understand business objectives, driving the development and execution of the marketing technology strategy and vision
  • Advocates for Marketing with IT and vendors, providing strategic and technical guidance to foster consistent support and innovation
  • Oversees vendor relationships for MarTech platforms, including contract renewals and negotiations, collaborating closely with procurement and legal teams
  • Facilitates strategic planning sessions with cross-functional teams to align strategies, set priorities, and initiate inter-dependent projects that drive firm success
  • Partners with business and IT project teams at a strategic level to ensure both system and business objectives are clearly understood and achieved
  • Provides executive oversight for the deployment, ongoing support, maintenance, and continuous enhancements of large-scale marketing related technologies and platforms, ensuring they meet business needs
  • Proactively identifies and addresses areas where existing policies and procedures require change, or the creation of new policies to maintain the integrity of internal controls and adherence to regulatory changes for the business
  • Leads the MarTech budget planning process, working closely with Marketing & Communication and IT leadership
  • Evaluates and recommends emerging technologies and innovations that align with and advance firm initiatives, advocating for their adoption where appropriate
  • Stays abreast of technology trends and industry best practices, leveraging this knowledge to provide strategic guidance and champion the adoption of best-in-class solutions/technology to resolve business challenges
  • Engages in strategic analysis and planning with key stakeholders to develop and execute strategies to achieve goals, including timely and frequent revenue analysis and tracking
  • Cultivates and maintains strategic relationships with partners to build product roadmaps and influence the efficient usage of marketing capabilities
  • Other duties as required.
  • Establishes and enforces governance, processes, and structure to enhance the adoption and effective roll-out of marketing tools
Supervisory Responsibilities:
  • Monitors and provides performance feedback of MarTech CoE professionals throughout the performance year
  • Ensures MarTech CoE professionals are effectively trained on systems and processes
  • Prepares and conducts annual performance reviews for Mar Tech CoE professionals
  • Acts as career advisor to associates, senior associates, and managers
Qualifications, Knowledge, Skills and Abilities:Education:
  • Bachelor's degree, required; with a focus in Information Technology, Business, Accounting, Finance, preferred
Experience:
  • Ten (10) or more years of experience of IT or marketing systems, required
  • Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
License/Certifications:
  • N/A
Software:
  • Proficient in the use of Microsoft Office Suite, required
  • Experience with CRM systems, required; Microsoft Dynamics preferred
  • Experience with marketing automation systems, required; Marketo preferred
  • Experience with CMS software and solutions, required
  • Experience with Oracle Cloud, preferred
  • Experience with business intelligence reporting tools (Hyperion, Hyperon Planning, COGNOS, Business Objects, OneStream), preferred
  • Experience with marketing analytics tools, preferred
Language:
  • N/A
Other Knowledge, Skills & Abilities:
  • Excellent project management skills and organizational skills
  • Displays superior verbal and written communication skills
  • Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results
  • Ability to successfully multi-task while working independently or within a group environment
  • Capable of understanding and communicating BDO business, marketplace and value proposition
  • Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
  • Knowledge of B2B marketing strategies and tactics and their application in a professional services organization
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.National Range: $150,000 - $170,000Maryland Range: $150,000 - $170,000NYC/Long Island/Westchester Range: $150,000 - $170,000Illinois Range: 170,000 - 180,000About Us:Join us at BDO, where you will find more than a career, you'll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm's success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm's success, with no employee contributions.We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:
  • Welcoming diverse perspectives and understanding the experience of our professionals and clients
  • Empowering team members to explore their full potential
  • Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
  • Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
  • Focus on resilience and sustainability to positively impact our people, clients, and communities
  • BDO Total Rewards that encompass so much more than traditional “benefits.”
*Benefits may be subject to eligibility requirements.Equal Opportunity Employer, including disability/vets

BDO