Event Marketing Specialist - Truck Tire

• Partner with the Marketing Events Manager to support the planning and execution of Truck Tire Marketing activities, including trade shows, customer events, and Mobile Marketing Tours.
• Supports logistical coordination, including vendor setup/communications, travel arrangements, promotional materials, and on-site support to ensure successful delivery of brand experiences.
• Communicate event details to internal and external stakeholders via email and event management system
• Creates and distributes promotional materials and invitations to support key messaging and enhance communication
• Works closely with branding and communications team to ensure alignment of creative assets and key messaging with overall event objectives.
• Contribute to post-event evaluations and reporting to measure impact and identify areas for improvement.

• Reserve hotel accommodations for attendees and guests, including meeting space, food and beverage, internet, audio-visual needs, and parking.
• Contact hotels and venues, facilitate contract negotiation process under direction of Events Manager and corporate guidelines.

• Plan and coordinate all transportation needs including airport transfers, group buses, and individual pickups. Follow all corporate guidelines for procurement, vendor set up, and payment.
• Dining & Entertainment Arrangements
• Book restaurants and entertainment venues aligned with event schedules and attendee needs.
• Organize social activities based on event scope and objectives.

• Utilize Cvent and other registration platforms to set up and manage registration for both customer-facing and internal events.
• Research, recommend, and implement additional tools to enhance registration execution and attendee experience.
• Build and maintain event registration websites for internal and external audiences, collaborating with IT for enhancements and new functionalities.
• Serve as the primary point of contact for all registration-related inquiries and website support.
• Manage ongoing website updates, email reminders, and event-related communications.
• Provide regular reporting on registration metrics, including attendance tracking and engagement insights throughout the registration lifecycle.

• Work within corporate procurement guidelines to source and secure event locations, promotional materials, trade show booth space, and other event-related services.
• Coordinate with internal departments to ensure timely approvals through Continental systems and processes.
• Maintain accurate documentation for all procurement activities, including contracts, purchase orders, and vendor communications.
• Support administrative functions related to event planning, including budget tracking, invoice processing, and compliance with internal policies.

• Identify, evaluate, and select promotional items for both customer-facing and internal events, ensuring alignment with brand standards and event objectives.
• Collaborate with vendors and internal stakeholders to source high-quality, cost-effective merchandise.
• Manage inventory, ordering, and delivery timelines to ensure promotional items are available and distributed appropriately for each event.

• Bachelor’s Degree and 2+ years of related professional experience OR 5+ years of related professional experience if no Bachelor's Degree
• 2+ years of experience executing high-end customer events and activations.
• Hands-on experience with trade show logistics, display layout, and marketing execution.
• Strong problem-solving skills in dynamic event environments.
• Ability to manage administrative tasks and internal systems effectively.
• Proficiency in event platforms (e.g., Cvent), Microsoft Office, and CRM tools.
• Able to travel up to 50% with majority of travel occurring January - June.
• Continental is not able to pay relocation expenses for this opportunity.
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

• Bachelor’s Degree and 5+ years of related professional experience OR 10+ years of related professional experience if no Bachelor's Degree
• Excellent negotiation skills for venues and hotels.
• Minimum 10 years of professional experience without a relevant degree.

• Immediate Benefits
• Robust Total Rewards Package
• Paid Time Off
• Volunteer Time Off
• Tuition Assistance
• Employee Discounts, including tire discounts
• Competitive Bonus Programs
• Employes 401k Match
• Diverse & Inclusive Work Environment with 20+ Employee Resource groups.
• Hybrid Work
• Employee Assistance Program
• Future Growth Opportunities, including personal and professional
• And many more benefits that come with working for a global industry leader!

Continental