
SEO & AI Search Specialist, APAC
- USA
- Permanent
- Full-time
- Write compelling, high-quality and SEO/GEO-friendly website content, including blog posts, website copy, page descriptions and other digital assets
- Review and audit existing Japanese content to find new and missed opportunities and make recommendations for improvement based on SEO/GEO best practices
- Conduct keyword research and analysis to identify high-impact keywords for our target audience
- Optimize and localize content for international audiences, ensuring cultural and linguistic relevance
- Work closely and collaboratively with the entire global SEO/GEO team
- Write timely blog posts on major data breaches in APAC, ensuring factual accuracy, sensitivity and alignment with brand tone
- Support and contribute to our GEO efforts, including optimizing content for visibility in AI-powered answers
- Track, analyze and report on website performance using Google Analytics, Google Search Console and SEO/GEO industry tools
- Manage the Japanese SEO/GEO content calendar for blogs
- Stay updated on SEO/GEO trends and algorithm updates
- Collaborate with cross-functional teams, including marketing, design and development, to ensure SEO best practices are incorporated into all digital assets
- Continuously test and refine SEO strategies to drive continuous improvement
- 3+ years of hands-on SEO experience
- Fluent in English and Japanese (written and spoken)
- Proven track record of improving organic search rankings and driving website traffic
- Excellent written skills; ability to organize and present information on screen and verbally with a team
- Strong analytical skills and the ability to interpret data to drive actionable insights
- Detail-oriented mindset with excellent organizational, project and time management skills
- Creative problem solver and team player with a positive attitude
- Knowledge of on-page and off-page ranking factors
- Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
- Ability to work both independently and collaboratively within a team
- Comfortable working in a fast-paced, team-based environment
- Cybersecurity industry knowledge
- Familiarity with Generative Engine Optimization, AI Overviews, or AI-powered search platforms
- Understanding of Technical SEO, such as website architecture, 301 redirects and proper canonicalization
- Basic knowledge of HTML and CSS as it relates to SEO
- Familiarity with WordPress or other content management systems
- Medical, Dental & Vision (Inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401k (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above market annual bonuses