Director of Product Marketing
General Dynamics
- Dedham, MA
- Permanent
- Full-time
- Leads the marketing team and all initiatives including periodic reviews with Sales/Marketing leadership presenting go-to market materials, content, messaging, strategies and results desired.
- Defines vision, strategies, and tactics for product marketing campaigns.
- Builds and protects the GD and GDMS brands. Positions the company to win top opportunities and enter new markets while maintaining brand leadership in existing markets.
- Create, collaborate, and execute strategies to grow SC&I revenue
- Manages market analysis, monitors competitive activity, and identifies customer needs
- Participates as a key member of the business development, capture development or product development process
- Delivers consistent, professional product marketing and sales materials
- Plans, creates and disseminates information using appropriate distribution channels ranging from traditional print to digital and social media to drive business strategy for our capabilities and products
- Produces targeted direct selling events and technical symposia
- Plans and participates in trade shows
- Performs analytical and research activities in support of the business development and acquisition, strategic planning, proposal development and/or marketing service functions
- Ensures all advertising is consistent with company branding guidance and upholds the company's reputation
- Ensures all company compliance and ethics standards are met
- May supervise work of outside consultants
- Develops and administers schedules, performance requirements, responsible for budgets.
- Directs the development of short- and long-range objectives and recommends goals to higher management
- Provides leadership in the planning, designing, due diligence, and implementing of strategic business objectives
- Comprehensive knowledge of strategic planning, development and coordination of marketing communication programs to promote the sale of company products and services and further the company's sales objectives and growth.
- Extensive knowledge of marketing concepts, practices and tools that will support company value creation in the markets we serve
- Ability to enthusiastically evangelize GDMS Space, Cyber and Intelligence Systems (SC&I) products and develop messaging to target markets and customers
- Directs the marketing team activities of a functional area and/or business area for the company
- Excellent written, verbal and presentation communication skills. Ability to present product marketing strategies, capabilities and results expected.
- Demonstrated understanding of specific areas within assigned market, to include budgets, customer priorities, mission gaps, market dynamics and ROI on project endeavors.
- Travel Requirements: up to 20-30%. Ability and willingness to travel to all marketing events and to GDMS corporate activities as required
- Capable of hands-on problem solving, with ability to engage and communicate with cross-functional teams comprised of Product Development, Support, Engineering and Sales Management
- Supports creation of business strategies for growth
- Work is reviewed in terms of meeting the organization’s objectives and timelines
- Performance metrics visible at the GDMS, business or functional level
- Demonstrates understanding of business strategies and technical issues as they relate to business growth
- Demonstrates strong interpersonal, communication, collaboration and leadership skills
- Ability to build relationships with customers and internal counterparts
- Able to thrive in a highly interactive team environment
- Works well under pressure with the ability to simultaneously deliver on multiple tasks and/or priorities
- Establishes and assures adherence to budgets, schedules, work plans, and performance requirements
- Expected to integrate highly complex activities within their discipline and across functional and project boundaries
- Comfortable interacting with executives and/or major customers
- Conducts business and technical briefings for senior and top management and for external representatives