Sr. Director, Marketing
Intelletec
- San Francisco, CA
- Permanent
- Full-time
- Create and execute on a comprehensive marketing and brand strategy that aligns with our business objectives
- Own the product positioning and messaging across all internal and external facing communications while working closely with product leaders to ensure alignment and consistency
- Oversee all digital marketing endeavors, encompassing SEO, content marketing, email marketing, social media, and paid advertising campaigns
- Lead the team responsible for go-to-market strategies, product campaigns, brand communications, performance marketing, PR, social media, influencer and partnerships
- Utilize data analytics to drive strategic decision-making, monitor key performance indicators (KPIs), and offer insightful reports on marketing performance
- Conduct regular competitive analysis and market research to identify emerging trends, opportunities, and potential threats, informing strategic decision-making
- Build and mentor a high-performing Marketing team that fosters innovation and collaboration
- Foster and maintain strong partnerships with product management and other cross-functional teams to ensure alignment in marketing initiatives with business objectives while ensuring seamless execution and ongoing collaboration
- 10+ years of full-stack marketing and senior leadership experience with B2B and B2C marketing, ideally in technology products
- Best-in-class brand builder, storyteller and a track record of building brand engagement
- Demonstrated success managing paid acquisition budget across multiple channels to drive efficient and sustained user and revenue growth
- Experience building reporting dashboards and synthesizing complex data points and KPIs to generate easy-to-understand executive reports
- Demonstrated effective leadership including the ability to build and foster successful teams that scale
- Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
- Ability to collaborate within and across teams
- Experience at a successful startup