Director Lifestyle F&B Brands Experience & Strategy

Hilton

  • New York City, NY
  • $110,000-175,000 per year
  • Permanent
  • Full-time
  • 15 days ago
***This role is based at our corporate office in New York City, NY***This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for all of Hilton's unique brands! Your role will help shape Lifestyle Brands' Food and Beverage service philosophy and resources, enabling General Managers and Food and Beverage Team Members to deliver exceptional branded experiences. You will report to the Senior Director, Lifestyle Brands Experience, Performance & Strategy and play an important role in defining Hilton's Lifestyle F&B brand ethos, shaping guest-facing experience strategies, improving operational performance, and embedding data-driven insights across openings, training, and brand performance initiatives.HOW WE WILL SUPPORT YOUHilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
  • Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
  • Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
  • Paid parental leave for eligible Team Members, including partners and adoptive parents
  • Mental health resources including free counseling through our Employee Assistance Program
  • Paid Time Off (PTO)
  • Learn more about the rest of our
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.HOW YOU WILL MAKE AN IMPACTYour role is important and below are some of the fundamental job duties that make your work unique.What your day-to-day will be like:
  • Implement comprehensive global F&B strategies that align with Hilton's Lifestyle F&B brand values and business objectives.
  • Conduct market analysis to identify emerging trends, consumer preferences, and competitive landscapes to inform strategic decisions.
  • Lead initiatives to inspire creativity in F&B offerings, ensuring Hilton remains at the forefront of the hospitality industry.
  • Oversee brand pilots, change management communications, project management, performance analytics and provide updates and context to leadership teams.
  • Shape the F&B guest experience strategy for Hilton's Lifestyle brands, ensuring alignment with each brand's identity and values.
  • Help develop tools, playbooks, and brand immersion materials to guide property-level execution and team member education.
  • Liase with the Customer & Brand Insights team to translate data into experience-driven decisions and KPIs.
  • Partner with global Brand Operations to co-develop a structured openings strategy and manage change across regions.
  • Identify trends in technology, ESG, and consumer behavior to inform concept development and brand differentiation.
  • Support the design and rollout of training content, onboarding journeys, and learning platforms for Lifestyle F&B leaders.
How you will collaborate with others:
  • Collaborate with the Lifestyle Category Strategy and Lifestyle F&B team to provide daily support on strategy and initiatives, provide insights, project plans, and governance.
  • Work with internal partners including brand management, operations and development to ensure cohesive execution of F&B strategies.
  • Collaborate with the marketing and design teams to ensure F&B offerings are communicated and integrated into the guest experience.
  • Work with partners in EMEA and APAC to lead Team Member education and service execution across our regional teams.
What deliverables you will take ownership of:
  • Lead the development and optimization of brand immersion materials, service experience solutions, learning and development programs, and service training framework for Lifestyle hotels, using customer insights to enhance guest experiences and hotel performance.
  • Define the Lifestyle F&B brand strategy, service philosophy, values, terminologies, and rituals. Design GM and F&B leadership training for new openings and ongoing hotel support to create a lifestyle experience on property.
  • Establish guidelines for F&B operations that uphold brand integrity and reflect approved Lifestyle concepts to provide the best experience across all properties.
  • Develop new Data & Analytics metrics and frameworks to measure the performance of F&B outlets globally.
  • Develop case studies, business cases and strategy documents using data and insights.
WHY YOU'LL BE A GREAT FIT
  • Ten (10) years of professional experience in corporate planning, strategic planning, project management, food and beverage strategy and operations, or management consulting.
  • Five (5) years of experience in a global corporation or food and beverage company
  • Three (3) years of experience developing strategic roadmaps using data insights
  • Two (2) years of experience creating and managing project plans for large organizations
  • Experience creating strategic presentations, business cases and case studies using data
  • Experience leading teams and collaborative projects
  • Advanced proficiency with Excel (can perform complex functions), PowerPoint, Word, and MS Teams applications
  • Willing to travel up to 60% of the time, both domestically and internationally
  • Willing to work in the New York City office as required
WHAT IT IS LIKE WORKING FOR HILTONHilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the and to learn more about what it’s like to be on Team Hilton!It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please if you require an accommodation during the application process.Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program (“Wellthy”), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $110,000 - $175,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.

Hilton