Content Marketing Specialist

Palo Alto Software

  • Eugene, OR
  • Permanent
  • Full-time
  • 6 days ago
  • Apply easily
Content Marketing SpecialistReports to: Content Marketing ManagerSummary:As the Content Marketing Specialist, you will be the driving force behind our lead generation and nurturing engine. We're looking for an individual who is passionate about helping small businesses succeed. Your primary focus will be to attract, convert, and nurture leads through compelling content. This role requires a talented writer to create our email marketing automations, develop high-value lead magnets, and build SEO-optimized landing pages for maximum organic reach and conversions.This is a hybrid role based out of our office. For candidates outside of a commutable distance, we are open to a remote work arrangement within the state of Oregon.Core Responsibilities:
  • Write, build, and manage our newsletter and sophisticated email nurture automations designed to move leads through the sales funnel.
  • Ideate, write, and produce a steady pipeline of high-value lead generation tools and downloadable resources (e.g., templates, checklists, guides).
  • Build and optimize SEO-focused landing pages to host downloadable assets/tools and encourage conversions.
  • Create and manage HubSpot Embed CTAs within our website content to encourage purchases.
  • Conduct keyword research and apply on-page SEO best practices to all lead generation content landing pages, ensuring they are optimized for organic discovery and conversion.
  • Own email marketing within Hubspot, focusing on building and managing effective workflows and newsletters that nurture leads.
  • Analyze the performance of email campaigns, landing pages, automation, and lead generation assets, using data to iterate on content and strategy for improved results.
  • Collaborate with the Acquisition Manager to develop lead generation strategies, email drips, and lead magnets designed to encourage purchases.
  • Partner with the Social Media Content Creator to craft compelling newsletter content and align on lead magnet strategies to drive lead generation.
What Success Looks Like:
  • Overarching Goal: Develop and optimize a robust lead generation engine through email marketing, downloadable resources, interactive tools, and automated nurtures to effectively drive Marketing Qualified Lead (MQL) generation and growth.
  • Objective 1: Cultivate a highly engaged email audience that drives qualified traffic and contributes to lead generation and nurturing.
  • Key Result: Grow the LivePlan newsletter subscriber base by 5-10% MoM through new lead magnets and organic sign-up optimization opportunities.
  • Key Result: Maintain an average newsletter open rate of at least 14% across all sends.
  • Key Result: Achieve an average newsletter click-through rate (CTR) from email to website of at least 5%.
  • Objective 2: Build a powerful lead-capture engine by creating downloads and interactive tools.
  • Key Result: Create and launch at least 2 new lead generation tools or downloadable resources per month.
  • Key Result: Increase total keywords related to the topics of our lead generation resources each quarter.
  • Key Result: Generate 2,000+ new Marketing Qualified Leads (MQLs) per quarter directly attributed to new downloadable assets.
What You Bring to the Job:
  • Exceptional writing and editing skills, with a portfolio demonstrating your ability to create compelling, SEO-optimized copy that converts readers into leads.
  • A high level of business acumen, with the ability to understand and write about complex financial topics such as cash flow, forecasting, and financial statements.
  • Experience managing newsletters and building complex email nurtures and automations that guide users toward a purchase.
  • Proficiency with Hubspot or a similar marketing automation platform.
  • Strong analytical skills with the ability to interpret email and web traffic metrics to drive strategy and results.
  • Proficiency with AI content tools (e.g., Gemini, ChatGPT, Claude) to assist in content creation and optimization.
Preferred Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, Journalism, or a related field, or equivalent experience.
  • Experience with SaaS or financial technology (FinTech) industries is a plus.
  • Basic knowledge of HTML/CSS for landing page and email customization.
  • Experience with vibe coding tools such as Loveable, Base44, or similar tools is a plus!
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