Senior Marketing Manager, Consumables Marketing, Insights and Innovation, Consumables Cost Out Initiatives

Amazon

  • New York City, NY
  • Training
  • Full-time
  • 5 days ago
DESCRIPTIONAre you a marketer who thrives in an agile environment where you can deliver category strategies and seamless execution? Do you have a knack for creating high quality marketing deliverables that crisply convey customer value propositions, a successful track record of creating high impact campaigns and analyzing customer data to identify actionable insights?Bring your marketing creativity and passion for technology to the Consumables Marketing team and help establish Amazon as the preferred shopping destination all things Consumables. As a Senior Marketing Manager, you will be responsible for developing and executing the consumer marketing strategies for multiple product categories and market segments. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize customer campaigns. This position offers an opportunity to leverage your understanding of marketing and consumer behavior inside one of the world's leading retailers.Key job responsibilitiesCreate long term and short-term strategies to drive growth via new customer acquisition and customer engagement for ConsumablesUse data and insights to develop a deep understanding of the drivers of customer purchase behavior (acquisition) and customer activation (engagement) and translate those insights into innovative customer campaigns and promotionsPlan and execute high visibility media and merchandising campaigns that inspire customers and drive new customer growth and salesLead strategy and execution of new marketing tactics to drive engagement and conversionCreate innovative internal and external partnerships to drive organic visibility and traffic for the categoryDevelop and execute financial investment plans in collaboration with Finance partners; establish measurement and review processesPartner with Central Teams to identify and reapply best practices to expand reach and secure resourcing for new test and learn opportunities in paid, owned and earned media channels.A day in the life
Each day in Consumables Marketing is focused on creating the best customer experience for our shoppers by creating strong merchandising and traffic driving marketing programs, partnering with category stakeholders to deliver their vision.
About the team
The Consumables Marketing, Insights and Innovation team collaborates with retail and central teams to develop marketing strategies and plans that establish Amazon as the preferred shopping destination all things Beauty, Grocery, Baby, Pet and Health & Personal Care.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languagesPREFERRED QUALIFICATIONS- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprintAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.

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