Associate Media Director (Media Analytics & Data Activation)

VML

  • Los Angeles, CA
  • Permanent
  • Full-time
  • 1 month ago
Who we are looking for:We're looking for an experienced Media Analytics/Data Activation Associate Director to help clients and internal agency teams establish a data-driven culture of measurement. This person will support internal VML audiences and our client stakeholders. They will help analyze the data available to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisionsWhat you'll do:
  • Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends
  • Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings
  • Educate automotive dealers about media insights and campaign efficiencies
  • Structure analytical problems, extract and analyze data, and present findings to clients
  • Demonstrate problem-solving ability with emphasis on drawing inferences with data
  • Understand the conversion rate optimization path and the indicators of it
  • Contribute to client's direction and strategy and influence decision-making based on information gained from deep-dive and ad hoc analysis
  • Provide leadership/mentorship of analysts, including providing thought leadership, analyses ideation and professional guidance
Who you are:
  • Able to effectively communicate verbally and in writing
  • Able to listen to stakeholders and provide solutions
  • Passionate about a culture of measurement
  • Detail-oriented and thorough
  • Analytical and decisive
  • Business-savvy and team-oriented
  • Strong work ethic and integrity
  • Expert knowledge in media metrics, dimensions and key performance indicators
What you'll need:
  • 7+-years relevant experience with 3+-years experience in media analytics, business intelligence, marketing analytics or other highly quantitative field
  • Agency experience required, with experience working in Automotive industry, specifically familiar with the dealer ecosystem
  • Experience with Omnichannel analytics (Search, Social & Programmatic) required
  • Experience in data analysis and report generation, using analytics tools like Tableau, PowerBI and Datorama
  • Expert understanding of digital marketing, interactive marketing concepts and strategies
  • Experience working independently and self-managing projects to deliver results supporting multiple clients and stakeholders
  • Experience with predictive analytics and CRM applications is a plus
  • Experience effectively managing projects that support multiple clients and stakeholders
  • Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in modeling, analysis, research and presentation creation
What we offer:
  • Passionate, driven people | We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

VML