
Area Visual Merchandiser - Cotton On Christiana Mall
- Newark, DE
- $24.00-28.00 per hour
- Permanent
- Full-time
- Lead the execution of brand VM direction across the area, ensuring alignment with national directives and showcasing newness in every shop.
- Oversee and support Store Teams in executing visual standards that amplify the big idea and key outfits, enhancing brand identity and commercial performance.
- Drive consistency in visual merchandising across all shops, ensuring clear sight-lines to hero products and key outfit storytelling.
- Influence and support store teams to create impactful shopping experiences that drive traffic and convert customers in-store.
- Partner with District & State Field Visual Merchandising Manager to deliver visual merchandising plans that maximise customer engagement and commercial impact.
- Support the team to set priorities based on operating rhythm expectations and business needs, ensuring a structured and effective approach to visual execution.
- Champion and protect brand DNA and identity, ensuring consistent visual execution across all stores.
- Amplify in-store experiences by ensuring the big idea is clearly presented and storytelling is engaging and impactful.
- Ensure creative elements, POS, and fixture flow contribute to a seamless and engaging customer journey.
- Drive visual merchandising initiatives that enhance customer engagement, increase ATV, and boost conversion rates.
- Ensure shops connect through cohesive storytelling, clear sight-lines, and impactful visual touchpoints.
- Maintain safety standards by ensuring all visual displays are secure and customer pathways are clear.
- Utilize data and insights to make informed visual merchandising decisions that build the customer basket and drive ATV and multi through effective brand VM principles.
- Analyze area sales performance and adjust visual actions to optimise product placement, fixture flow, and category performance.
- Ensure VM initiatives effectively support trade actions, including seasonal launches, markdowns, and promotional events, while maintaining brand VM guidelines.
- Maintain competitive awareness to showcase news, keep key looks fresh, and sets us apart from others.
- Collaborate with the District Visual Manager and State Field VM Manager to adapt and localise visual actions based on region-specific needs and sales performance.
- Lead, coach, and develop Store Teams [indirect reports], ensuring they confidently implement the big idea and amplify key outfits in every shop.
- Provide regular coaching, training, and feedback to store teams to build visual merchandising capability and maintain high brand standards.
- Drive ownership and pride in visual presentation by encouraging initiative within the framework.
- Drive team engagement by recognising high performance and providing continuous learning opportunities.
- Visual Merchandising Capability: Extensive experience in visual merchandising leadership within a multi-store retail environment.
- Commercial Acumen & Business Awareness: Strong understanding of how visual merchandising drives sales performance and enhances customer experience.
- Leadership & People Development: Proven ability to coach and develop teams to achieve high standards of visual execution.
- Customer & Brand Focus: Passionate about delivering engaging customer experiences and maintaining a strong brand presence.
- Collaboration & Communication: Excellent interpersonal skills to build relationships with cross-functional partners, store teams, and leadership.
- Time Management & Multi-tasking: Ability to manage multiple projects, prioritise effectively, and work efficiently across multiple locations.
- Problem-solving & Adaptability: Ability to adapt strategies to meet the evolving needs of stores and the business