Director of Branch Sales
- Arvada, CO Denver, CO
- Permanent
- Full-time
- Car Allowance - $7,200
- Revenue Growth Bonus (Paid Monthly)
- EBITDA Bonus (Calculated Monthly, Paid Quarterly, expansion add backs removed from calculation during addback period)
- Customer Satisfaction (Paid Monthly)
- Collaborate with the Vice President of Branch Operations to set annual sales goals, budgets, and forecasts.
- Drive consistent execution of the “Great Day” sales process, including price conditioning, presentation standards, and lead handling.
- Support sales ramp-up for new market launches, ensuring staffing, training, and early performance targets are met.
- Partner with marketing to monitor lead quality and distribution, adjusting maximize conversion.
- Lead seasonal and promotional sales campaigns across the division.
- Conduct ride-alongs and in-field coaching with managers and, when necessary, serve as a fill-in sales manager.
- Ensure consistent 1:1 coaching between Regional/Area Sales Managers and Design Consultants.
- Monitor compliance with sales activity standards, including appointment confirmation, lead follow-up, and presentation execution.
- Oversee cross-selling programs across product lines and brands.
- Lead onboarding for sales staff and assist with new hire training classes to ensure consistency and quality.
- Support the development and delivery of ongoing sales training for design consultants and sales managers.
- Partner with the training team to refresh and enhance sales training content and delivery.
- Track, analyze, and report on sales performance metrics to identify trends and areas for improvement.
- Partner with Regional and Area Sales Managers to create action plans for underperforming markets.
- Ensure sales teams are fully staffed, with minimal vacancy rates and strong bench strength.
- Results-driven and data-focused with the ability to translate metrics into action.
- Strong communication and presentation skills, capable of influencing at all levels.
- Ability to lead through collaboration and cross-functional partnerships.
- Flexible and adaptable in a fast-paced, evolving environment.
- High-energy leadership style that inspires and motivates teams.
This is a field-based support position that requires significant travel to branches and markets across the assigned district. It is not a home-based or single-location role. The expectation is that the Director will be in the field approximately three weeks out of every four each month or up to 75% of the time, providing on-site coaching, training, and leadership support. Flexibility in travel schedule will be required to meet business needs.Performance Expectations:
- Core Branch Business (Existing Regions):
- Meet or exceed monthly net bookings, yield, and close rate forecasts
- Maintain annual revenue growth of 15% or higher.
- Cancel rate < 10%
- Meet or exceed net bookings monthly forecast
- Customer referability rating of at least 65%
- Speed to meet 7 days or less, trending to 5 days or less
- Expansion Branches:
- Achieve forecasted EBITDA, with EBITDA % improving year over year.
- Customer referability rating of at least 65%
- Speed to meet 7 days or less, trending to 5 days or less
- Ensure profitability within 12 months of market launch. Qualifications:
- 10+ years of leadership experience in sales management, preferably in home improvement, residential construction, or related industries.
- Proven track record of delivering sales growth in a multi-location environment.
- Strong understanding of sales process management, lead handling, and price conditioning.
- Experience in training, coaching, and developing sales professionals at multiple levels.
- Bachelor’s degree in business, marketing, or related field.
- Experience with CRM systems and sales performance analytics.
- Background in launching and scaling sales operations in new markets.