Marketing Manager - 3rd Party Channels, Promotions & Partnerships

Big Ass Fans

  • Lexington, KY
  • Permanent
  • Full-time
  • 1 day ago
Big Ass Who?We didn’t set out to start a fan company. We set out to solve a problem—workplace discomfort. (Sorry, HR, not your kind.) Facilities become furnaces during the summer, but businesses still expect peak performance and productivity. Without providing the basic human right of comfort, that’s just asinine. Seeing how overhead fans cooled California dairy cows begged a massive question for our founder. “Can a fan be made to revolutionize comfort for people?” he uttered.That’s when the HVLS Fan Company was born—with the first-ever patented high-volume, low-speed fan. But that name? BOR-ing. And customers knew it. We kept getting calls asking, “Are you the guys who make those big ass fans?” Hell yeah, we are. And Big Ass Fans was born, complete with our own cheeky donkey mascot, Fanny. Today, we don’t just move air, we transform experiences. Big Ass Fans deliver comfort where it counts. We build every product like lives depend on it. Because, turns out, they do.Our success is a result of the Big Ass Fans team’s innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to #livelifebigass and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a “get it done” mentality to BAF and the industrial business and contribute in a meaningful way to realize the company’s full potential in the market.OpportunityWe’re on a mission to make the world safer, healthier, and more productive—and we need a bold, strategic marketer to help us get there. As our Marketing Manager – 3rd Party Channels, Promotions & Partnerships, you’ll be the engine behind our growth in powerhouse retail channels like Amazon, Lowe’s, and The Home Depot. You’ll lead high-impact promotions, forge dynamic partnerships, and shape the future of our Residential business. If you thrive on strategy, creativity, and collaboration—this is your moment.What You'll Do
  • Develop and execute marketing strategies to grow Residential 3P eCommerce (units and revenue) across platforms like Amazon, Lowe’s, and The Home Depot.
  • Align Residential marketing priorities with tailored merchandising and promotional solutions for key 3P partners.
  • Expand brand reach and awareness through creative 3P eCommerce initiatives and strategic distribution.
  • Collaborate with account management and external agencies to build joint business plans and optimize performance.
  • Establish a Center of Excellence approach by identifying and applying best practices across categories.
  • Track, analyze, and report on marketing program effectiveness, driving continuous improvement.
  • Lead the development and execution of the annual Residential promotional plan, across all channels, to boost brand visibility and unit sales.
  • Manage cross-functional teams and stakeholders through promotional planning, asset creation, and approval processes.
  • Explore and activate strategic partnerships to enhance brand communication and drive Residential growth.
What You'll Bring
  • Bachelor’s Degree with an emphasis in marketing or a related field
  • 5+ years of experience working in a Channel Marketing, eComm marketing, Trade Marketing, Category Management, Shopper Insights, or related field, working for a major national retailer, hardware or mass channel is preferred
  • Demonstrated knowledge of channel marketing, eComm marketing and category management philosophies, tools and processes and proven record of success
  • Experience developing retail promotional programs is preferred
  • Ability to build strong, sustainable working relationships with the customer, and cross-functionally with Sales and Marketing departments
  • Strong organization and project management skills with the ability to manage multiple projects simultaneously with aggressive deadlines
  • Possess a self-starter mentality with the ability to think strategically
  • Proficient in PowerBI, Salesforce, Excel, PowerPoint and Sharepoint, with the ability to identify and anayze insights from their data sources
  • Excellent written and verbal communication skills across all levels of the business, including strong presentation skills to senior-level Executives
  • Ability to travel up to 10-15%
Think you have what it takes, but your background doesn’t perfectly align with this role? No sweat! If this position gets your fan spinning, we encourage you to apply and tell us how you’ll succeed with your unique skills in your application.First 90 DaysEvery Big Ass Fans employee is essential in working towards the company’s growth goals, and no goal is successful without a plan. When you kickstart your BAF journey with a strong 90-day plan, you’ll be set up for a great first day, week, month, quarter and beyond! Here’s a snapshot of the first 90 days as a BAF Marketing Manager – 3rd Party Channels, Promotions & Partnerships:Days 1-30:
  • Complete your onboarding activities, including an on-site 4-day FANdamentals training.
  • Meet your peers and stakeholders you’ll be working with on a daily basis.
  • Meet and familiarize yourself with key 3rd Party Retail eComm partners (Amazon, Lowes, Home Depot, and others).
  • Gain a comprehensive overview of the Residential business unit and its marketing strategy.
  • Learn about the Residential promotion planning process and how it aligns with broader business goals.
Days 31-60:
  • Analyze promotion plan performance.
  • Partner with internal PR partners and explore 2026 opportunities.
  • Actively engage with 3rd Party Retail eComm Partners and continue onboarding: platforms, tools, and marketing opportunities.
Days 61-90+:
  • Drive 2026 promotion plan review with stakeholders.
  • Begin identifying partnership opportunities across current rostered partners (i.e. PGA, Miami Dolphins, etc.)
  • Strengthen execution with retail eComm partners to maximize content, merchandising, and marketing impact.
  • Build reporting for 3rd Party Marketing: Spend, results, ROI.
  • Create tracking for residential promotion plan impact, including units, revenue, and share monthly updates to key stakeholders.
The Interview Process:Our First Chat: You’ll be speaking with a BAF Recruiter! Here, you’ll discuss the opportunity more in-depth, and talk through any questions you have, as well as cover any details that didn’t come out in the video screen.Hiring Manager Interview: This will be a virtual interview with the Residential Marketing Director. In this conversation, you’ll go through all the in-depth details of the position, going over the day-to-day operations, and learn about the role’s KPIs.Panel Interview: As a final step, you’ll come onsite for an in-person interview, to meet with several members of the team and will present your professional background to the group, as well as chat with each individual to answer specific questions.How do you live life Big Ass?Wonder what it’s like to walk through our Headquarters? to get a virtual tour, and while you’re at it, check out our !Be a part of something BIGYou’re not just a member of the Big Ass Fans team; it’s BIGGER than us. We are a Madison Industries company - one of the largest and most successful privately held companies in the world. Madison Industries has fostered and built exceptional companies that are essential to our collective health and well-being. Come join our mission to make the world healthier, safer, and more productive to build something truly remarkable!Why haven’t you applied yet?Big Ass Fans is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, age, disability or veteran status. Big Ass Fans maintains an environment where each individual is valued and respected. Individuals are expected to understand and comply with OSHA and ISO 9001 standards and procedures. Individuals are expected to apply safe work methods when performing the job requirements in hazardous and non-hazardous environments to avoid injury to self to co-workers or damage to property. Individuals are expected to report unsafe work conditions or equipment operation to supervisors immediately and observe all safety rules.If you need assistance or an accommodation due to a disability, you may email us at recruiting@bigassfans.com or call us at 1.877.244.3267.

Big Ass Fans