Principal Product Marketing Manager
Cypress HCM
- San Francisco, CA
- Contract
- Full-time
- Principal Product Marketing Manager (Contract)
- Location: San Francisco CA 94107 or San Jose CA 95110 (Hybrid)
- Duration: 9/01/2025 to 2/27/2026
- Team: Acrobat Product Marketing
- Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share.
- Understand customer needs and conduct research to identify top jobs-to-be-done and workflows.
- Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas.
- Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels.
- Translate market and competitive insights into product and GTM recommendations.
- 8–10+ years in product marketing, growth marketing, or SEO-focused roles.
- Focus should be on true product marketers. Do not want to see general marketing managers for this role.
- Expertise in SEO execution and proven success scaling use case strategies.
- Core PMM skills: positioning, value prop development, messaging frameworks, segmentation, pricing/packaging insights, launch planning, and sales enablement.
- Strong communicator with ability to craft compelling narratives and influence cross-functional partners.
- Analytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy.
- Experience in SaaS, productivity, or digital products preferred.
- Bachelor’s degree in Marketing, Business, Communications, or related field required.
- MBA or advanced degree preferred.
- Up to $127.46 per hour.