Website Testing & Optimization Lead

Thermo Fisher Scientific

  • Pennsylvania
  • Permanent
  • Full-time
  • 1 month ago
Work Schedule Standard (Mon-Fri)Environmental Conditions OfficeJob DescriptionThis role will help lead our Testing & Optimization program across our global websites, reporting into our Head of Stategy, Insights and Operations. The program serves as the home of multivariate and A/B (split) testing, conversion rate and performance optimization testing. This analyst will align with our product development, analytics, marketing, product management, user experience design and business partners for thermofisher.com and fishersci.com to handle the testing lifecycle from intake to deployment to analysis. They will also lead test requests, collaborate with partners in the process, see tests into production, and statistically analyze results to build actionable recommendations. They will additionally coordinate the documentation and communication of results to our different business units. This person will be the main point of contact for all requests involving Adobe Target and will need be a strong quantitative analyst to report optimal product solutions to lead us to improving digital experiences, growth, and productivity optimization.Day in the life:
  • Owning and running A/B Testing (split or multi-variate) and optimization test (CRO) requests through the full testing cycle
  • Gathering testing requirements from collaborators and communicating timelines, expectations, and the testing process to business units and partners
  • Analyzing testing results based on statistical methods in order to provide statistically significant, sound recommendations to push optimized solutions into production for all traffic
  • Define new opportunities to test and guide the testing roadmap and backlog
  • Be testing lead across global sites and the subject matter authority on Adobe Target requests, communicating with program partners
  • Documenting results, trends over time and impact of tests, curating a repository and archive to continue applying insights in the future
  • Advocating for data driven decision making and customer-centricity across all touchpoints of digital product experiences
Keys to success:
  • Bachelor's degree highly preferred. In lieu of a Bachelor's degree, Equivalent years of work experience accepted.
  • 3+ years of related work experience required
  • Proven record and proficiency using Adobe Target & Analytics
  • Validated experience running and analyzing successful A/B tests for digital organizations
  • Previous experience using statistical methods to analyze data with proficiency in statistical hypothesis testing (sampling, variance, statistical significance, confidence intervals, regression, margin of errors, wins within confidence levels, etc.)
  • Comfortable working with a diverse audience and a clear, confident communicator
  • Quantitative problem solver, data-driven mentality balanced with a customer first approach
  • Experience working on websites, in eCommerce and/or with mobile interfaces and other digital products
  • Proficiency with the MS Office suite, specifically Excel
  • Ability to work on multiple projects, prioritize, and consistently deliver on time and on budget
  • Ability to clearly detail, summarize and present results to differing partner audiences
  • Knowledge of Adobe Launch, and Workfront a plus

Thermo Fisher Scientific