Marketing Designer (Graphic, Digital)
Batteries Plus
- Hartland, WI
- Permanent
- Full-time
- Actively participates and leads in brainstorming and campaign concept meetings and is enthusiastic to ideate with the larger team.
- Quickly translate ideas into sketches, wireframes, mockups, and interactive prototypes.
- Test assets and optimize based on their performance.
- Develop and iterate new designs based on the initial direction and user feedback.
- Create email designs for CRM programs and coordinate the creation of email templates in HTML.
- Create smart, compelling, and innovative creative solutions across a wide array of integrated branding platforms. Platforms include: print assets for postcards, magazines, in-store signage, etc., as well as digital assets (static, video, and HTML) for social, display advertising, eCommerce, websites, mobile apps, etc.
- Partner with the creative agency to bring brand positioning into all aspects of Batteries Plus.
- Research industry trends to present ideas and concepts for timely digital innovation.
- Be a trusted creative partner who develops strong relationships within creative and across other cross-functional departments.
- Problem solver who works to communicate expected issues and opportunities in advance and contribute ideas for solutions.
- Ownership of leading and delivering strategy-aligned campaigns on time
- Prepares drafts of design work and provides samples to editorial or other appropriate staff or departments for review.
- Revises projects as necessary based on collaborative feedback processes.
- Consults with marketing team members and other departments as needed on complex or specialized projects.
- Coordinate artwork and graphics for reports, annual statements, product promotions and other documents. Ensure the conformity and accuracy of materials, and the meeting or exceeding of graphic standards.
- Conceptualize, design, layout, and produce digital displays and promotional material. Develop graphics and layouts for logos, websites, and products.
- Ensure high-quality, professional designs. Design detailed or technical illustrations, charts, graphs, and animations (as needed) using computer software.
- Provide photography and video services and operate related equipment.
- Interact with vendors to ensure the best prices and quality, and effectively resolve problems.
- Review proofs and final layouts to ensure quality output.
- Maintain technical competency by researching new technology and changes in the industry. Research new software and design concepts.
- Bachelor's degree in Marketing, Graphic Design, or a related field required; equivalent relevant work experience may be considered in lieu of a degree.
- 2-5 years of relevant work experience.
- Experience working in a collaborative team environment.
- Experience working directly with developers to implement designs.
- Expertise with standard digital design tools, including Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe XD, InVision, etc.
- Working knowledge of CSS and HTML.
- Photo and video editing expertise.
- Strong knowledge of current digital design best practices and web production techniques.
- Experience with user-centered design, rapid prototyping, and user testing.
- A good understanding of visual design principles.
- Proven digital content skills.
- Experience creating digital assets for a variety of target audiences.
- Strong portfolio showing the breadth of digital design capabilities.
- Regularly required to sit, use hands, talk, and hear; occasionally lift up to 20 pounds.
- Requires close vision and extended use of a computer.
- Regular use of standard office equipment (computer, copier, phone, etc.).
- This role operates in a standard office environment.