PEC Marketing Internship

Porsche

  • Atlanta, GA
  • Training
  • Full-time
  • 1 month ago
PEC Marketing Internship
  • Code number: PCNA-P-1596723963-E
  • Entry level: Internship
  • Location: Atlanta
  • Organization: Porsche Cars North America
Tasks

Overview

The Porsche Experience Center (PEC) Atlanta is a brand destination where the team strives to create Porsche Passion by delivering an experience as legendary as the cars we build. The PEC is open to customers and enthusiasts alike and while we are best known for our drive experiences, there are a host of things guests can do while on-site; ranging from a first-class dinner, to simulated driving, touring the gallery or hosting an event with us.

The role of the intern will be to assist the PEC management team from a marketing capacity to engage with people on our online social channels, monitor conversations, generate content, provide analytics and leverage owned media channels to grow the business. The intern will also be responsible for exploring online digital channels for gaming and eSports to broaden this platform.

The intern is ideally a one-year position with candidates having studied in a related field.

Primary Responsibilities:
  • Scheduling brand appropriate content for PEC owned organic social channels
  • Engaging with customers on social channels
  • Working with the PEC management team to gather internal content (retail store, drive team, food & beverage, special events)
  • Leveraging and updating internal digital content for the UX
  • Monitoring analytics and reporting on campaign trends/engagement
  • Updating the Porschedriving.com site and internal Porsche sites (PorscheUSA.com / My Porsche / One Shop) for fresh content and current information
  • Exploring the digital gaming space for platforms such as Twitch and possibilities for extending the Simulator experience
  • Assisting with reporting and presentations
  • Assisting the team with events as needed
Qualifications

Education:
  • Bachelor Degree in or Business (Marketing), Journalism, or Advertising
Personal Skills:
  • Fluency in English (oral/written)
  • Excellent verbal and written communication skills
  • Good time management
  • Highly organized
  • Customer oriented mindset
  • Works well without close supervision
  • Excellent interpersonal skills
  • High possession of Porsche passion
Technical Skills:
  • Proficient in Microsoft office products, namely excel and PowerPoint
  • Proficient in Content Management Systems (CMS); Sitecore is a plus
  • Knowledge of online social landscape
  • Knowledge of online gaming platforms
  • Working knowledge of designs programs a plus

Porsche