Sr. Marketing Manager

Creative Alignments

  • USA
  • Permanent
  • Full-time
  • 24 days ago
If you’re ready to own the marketing vision for a buzzy, hyper-growth, category-breaking brand, come be part of a small, ambitious team building something joyful and truly different!OddballOddball reimagines nostalgic fruit-based snacks for the next generation – clean-label, fun-to-eat, and joyfully weird. We win where taste, texture, and format collide with health-forward parenting. Our first product line is a line of jiggly fruit cups using agar and real fruit juices and concentrates—vegan, fun, and unlike anything else on shelf. Oddball isn’t a one-trick pony; it’s the beginning of an entirely new kind of food brand that will re-define our diets and how we eat.
With exciting new product lines and upcoming retail launches, we’re building a brand with staying power and we’re looking for a sharp, creative, independent Brand Manager to lead that charge.What You Will DoAs Oddball’s Marketing Manager, you will own the marketing function across brand, retail, digital, and growth. You’ll be our first in-house marketing hire and will work closely with the founder, advisors, operating partners, and a lean but mighty marketing team. This is a rare opportunity to take full ownership of a high-potential brand and scale it nationally from an early stage.Responsibilities
  • Develop and own a 360-brand strategy that defines the long-term equity, positioning, and strategic direction across consumer touchpoints
  • Translate deep consumer insights and category trends into brand decisions, campaign ideas, and innovation opportunities
  • Create brand decks, messaging frameworks, communication strategies, and storytelling assets
  • Analyze and synthesize market research, marketing data, and consumer data to identify growth opportunities and define prime prospect targets
  • Master consumer understanding – shopper motivations, unmet needs, and competitive dynamics
  • Lead business and consumer analysis to develop winning competitive defense plans
  • Hold ultimate accountability for Oddball’s P&L – managing marketing budgets and delivering strong ROI on marketing spend
  • Determine budget allocation across channels to maximize efficiency and impact
  • Forecast marketing investments and manage cost-effective execution of resources
  • Serve as the go-to person for all brand & marketing decisions
  • Partner with Sales and Ops teams to align marketing strategies
  • Manage agency relationships, creative freelancers, and marketing talent development with focus on consumer understanding and communication excellence
Who You AreWe are looking for a Swiss Army knife of a brand builder who can own projects, think strategically, and execute quickly. If you have the curiosity of a consumer psychologist, the hustle of a start-up operator, and the creativity of a Tik Tok native – this role is for you.Qualifications
  • 5-7 years in brand, marketing, or growth at a fast-paced early-stage CPG company (snacks/bev. ideal)
  • Experience managing a marketing budget and P&L
  • Equal parts strategic thinker and tactical executor
  • Experience with consumer analytics, SPINS data, shopper marketing etc.
  • Understand how to drive trial and velocity through data, storytelling, and omnichannel touchpoints
BenefitsAt Oddball, we believe that taking care of yourself should be as simple and natural as the snacks we create. That's why we're proud to offer health insurance paid 100% for employees.Business can be a powerful platform for social change, and our higher purpose is to use recruiting as a force for good to improve people’s lives. Oddball is committed to fostering a people-first culture — one that honors diversity and welcomes people regardless of their chosen or inherent identity. As part of this, we are intentional in our efforts to improve diversity, equity, and inclusion, both internally and with our clients.

Creative Alignments