National Account Executive

• Solicit trade show organizers, convention planners, and corporate event coordinators to generate new business.
• Meet or exceed annual sales goals while maintaining profitability targets.
• Build and maintain strong relationships with assigned customers and prospects, ensuring repeat business and a growing sales pipeline.
• Perform targeted outbound sales efforts, including cold calling, in-person prospecting, and lead generation.
• Develop and manage a balanced sales pipeline, consisting of short-, mid-, and long-term opportunities.
• Prepare and present customized proposals, pricing quotes, and RFP responses tailored to client needs.
• Negotiate and secure new and existing business contracts, ensuring mutually beneficial agreements.
• Ensure SOP Compliance by identifying and addressing any variances from the Standard Operating Procedures (SOPs) and suggesting improvements where applicable.
• Oversee Project Planning & Execution, completing all SPM Checklist tasks on time, client expectations are exceeded, and risk mitigation strategies are in place.
• Serve as a Brand Ambassador, representing Heritage at all client interactions, networking events, and industry functions.

• Collaborate with Heritage’s Production Teams to ensure seamless execution of pre-show, on-site, and post-show operations.
• Coordinate labor calls, site visits, and logistical planning to mitigate risks and streamline event setup.
• Maintain accurate records of sales activities, reporting benchmarks, and client communications in Salesforce or CRM.
• Attend local and national industry events to build professional networks and increase brand visibility.
• Oversee all event documentation, including work orders, load lists, production outlines, and billing.
• Conduct daily safety meetings with production crews and maintain open communication with logistics and warehouse teams.
• Ensure client expectations are met and exceeded, addressing issues proactively and implementing contingency plans.
• Mentor and support junior sales and operations team members, fostering a collaborative and positive team environment.
• Continually refine sales strategies, operational processes, and customer engagement techniques to enhance efficiency and service quality.
• Provide on-site event support as needed, ensuring smooth execution and resolving last-minute challenges.

• 5+ years of experience in sales, business development, or event management—ideally within the trade show, exposition, or event services industry.
• Proven track record in achieving revenue targets and closing sales contracts.
• Strong client relationship management and consultative selling skills.
• Ability to travel for prospecting, client meetings, and on-site event support.
• Proficiency in:

• Microsoft Excel (financial tracking, sales reporting)
• Microsoft Word (proposal and contract documentation)
• Microsoft Outlook (email and scheduling)
• Salesforce or equivalent CRM system
• Excellent problem-solving skills, particularly in high-pressure, on-site event settings.
• Exceptional verbal and written communication skills, with strong negotiation abilities.
• Self-motivated, detail-oriented, and able to manage multiple accounts simultaneously.

• Direct experience working with a General Services Contractor (GSC) or in exhibitor services, venue operations, or event logistics.
• Familiarity with industry regulations, union jurisdictions, show floor operations, and facility/vendor coordination.
• Experience conducting client-facing capability presentations and proposal walk-throughs.
• Understanding of event budgeting, floor plan layouts, freight/labor coordination, and production timelines.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development

Heritage Exposition Services