Manager, Organic Social Strategy

• Brand Social Strategy Leadership: Lead platform-specific social strategies for multiple major beverage brands, demonstrating a deep understanding of platform algorithms, engaging content and audiences.
• Campaign Planning: Translate brand objectives into actionable social plans, including audience insights, channel strategies, and content frameworks.
• Social Playbooks: Help create and maintain social playbooks that guide tone, visuals, and messaging across platforms.
• Cultural Relevance: Stay on top of cultural trends, social formats, and algorithm changes and develop a POV on brand relevance and which opportunities to pursue as a brand.

• Social-First Campaigns: Collaborate with creative teams to ideate and execute social-first campaigns that spark engagement and drive conversations.
• Real-Time Activations: Partner with community managers to identify and seize opportunities to participate in cultural and trending moments authentically and in real-time.
• Influencer Integration: Work with the influencer team to incorporate creators into social strategies, amplifying brand messages in unique and impactful .

• Social Media Expertise: Serve as a subject matter expert on all social platforms, including emerging platform opportunities and deep understanding of algorithms, culture and content trends, to ensure PepsiCo builds best in class social-first brands.
• Process Optimization: Develop and streamline processes for digital brand communication across cross-functional partners (Legal, Consumer Relations, Communications, Brand, etc.) in partnership with Corporate Governance.
• Cultural Thinking: Champion and embed culture-first thinking across the organization, driving strategies that resonate with consumers and align with current cultural landscapes.

• Cross-Functional Alignment: Partner with social listening, analytics, creative, and brand teams to ensure alignment across all social initiatives.
• Leadership: Act as a mentor and day-to-day leader for junior social strategists, providing guidance, feedback, and best practice support to elevate the team’s work.
• Stakeholder Communication: Present strategies, campaign plans, and performance results to internal stakeholders and brand teams.

• Social Analytics: Collaborate with analytics teams to track performance to inform optimizations.
• Insights-Led Strategy: Regularly review platform data, cultural insights, and consumer behavior trends to refine strategies and ensure content remains fresh and impactful.
• Testing & Learning: Drive a test-and-learn approach, leveraging data and experimentation to improve performance and uncover new opportunities for growth.

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Bachelor’s degree required.
• 7-10 years of social media strategy experience within a creative agency or social media-focused role.
• Deep understanding of social media platforms, trends, and best practices, with experience crafting and executing platform-specific strategies.
• Track record of growing reach/engagement of organic social accounts by implementing social strategy
• Strong ability to analyze audience behavior and turn insights into actionable social strategies.
• Exceptional organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Creative thinker with a passion for innovation and a strong eye for culturally relevant content.
• Proven ability to collaborate across teams, present ideas effectively, and foster strong relationships with cross-functional partners.
• Experience with social analytics tools and the ability to translate data into actionable insights.

PepsiCo